TV Tentpoles & Programs
Binge everything about the latest in TV, from big moments to epic seasons.
57 Results
The OscarsⓇ Effect: How the 2025 Broadcast Delivered Exceptional Ad Engagement
EDO's analysis reveals 2025 Oscars TV ads drove 172% more engagement than primetime average, with VW, Starbucks, and Emirates leading in consumer response.
EDO Team March 19, 2025 3 min read
From Amazon to Zillow: Brands That Are Winning in Women's Soccer
Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.
EDO Team March 14, 2025 3 min read
Sports, Drama, and Documentaries: The Top Performing 2024 TV Shows for Advertisers
Find out which TV programs were most effective for advertisers in 2024
EDO Team January 14, 2025 4 min read
Olympics Provide Welcome Refuge for Advertisers Wary of Politics — But News Can Deliver Big for Bold Brands
EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.
Kevin Krim July 29, 2024 3 min read
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More
Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.
EDO Team March 13, 2024 1 min read
2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement
Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.
EDO Team March 12, 2024 1 min read
Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports
Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.
EDO Team March 6, 2024 1 min read