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EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read
A New Era of TV Advertising Success in College Football’s Expanded Playoff
The 2025 College Football Playoff delivered record-breaking TV ad engagement, with brands seeing up to 86x higher impact versus primetime averages.
EDO Team February 3, 2025 4 min read
Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season
Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.
EDO Team January 9, 2025 3 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
A Cheeky Football Ad Isn't Enough for Today's CEO
With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.
Kevin Krim September 5, 2024 4 min read
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
Laura Grover September 3, 2024 4 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops
Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.
EDO Team August 19, 2024 3 min read