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Women's Sports Ad Spend Surges 139% as Ad Impact Outpaces Primetime
Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.
EDO Team March 24, 2025 3 min read
Women’s Sports Starpower is Through the Roof — Here’s How TV Advertisers Can Capitalize
Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.
Laura Grover March 24, 2025 4 min read
From Amazon to Zillow: Brands That Are Winning in Women's Soccer
Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.
EDO Team March 14, 2025 3 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read
A New Era of TV Advertising Success in College Football’s Expanded Playoff
The 2025 College Football Playoff delivered record-breaking TV ad engagement, with brands seeing up to 86x higher impact versus primetime averages.
EDO Team February 3, 2025 4 min read
Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season
Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.
EDO Team January 9, 2025 3 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
A Cheeky Football Ad Isn't Enough for Today's CEO
With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.
Kevin Krim September 5, 2024 4 min read