Thought Leadership

EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.

EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.

EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.

EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.

Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.

Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.

EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.

EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.

EDO's Laura Grover and John Cripps share their vision for the future of TV marketing optimization: clear recommendations rooted in predictive outcomes.

EDO CEO Kevin Krim sheds light on three questions marketers can ask to ensure that their AI-powered TV outcomes measurement works the way it's supposed to.

EDO CEO Kevin Krim discusses EDO's recent achievement of profitability and the value of sticking with a new idea — even when you're ahead of the curve.

TelevisaUnivision's Dan Riess explains why outcomes measurement is hypercritical for Hispanic audiences and how mid-funnel metrics drive results.