NFL & Super Bowl
Get the lowdown on all things NFL ads — and the latest on the Super Bowl.
67 Results
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
A Cheeky Football Ad Isn't Enough for Today's CEO
With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.
Kevin Krim September 5, 2024 4 min read
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
Laura Grover September 3, 2024 4 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
Gridiron Gains: Banking & Finance Brands Score Big With NFL TV Ads
Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.
EDO Team July 23, 2024 3 min read
2023 NFL Playoff Ads Drive Retail Shoppers Closer To Purchase
Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.
EDO Team July 7, 2024 2 min read
Insurers Go On Offense With Successful NFL Advertising
Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.
EDO Team July 9, 2024 2 min read
Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks
Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.
EDO Team July 9, 2024 2 min read
Appetite for Engagement: Restaurant Brands Soar During 2023 NFL Telecasts
EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.
EDO Team July 6, 2024 2 min read
NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023
The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.
EDO Team June 10, 2024 3 min read
Alcohol Brands Toast a Comeback Year in NFL TV Advertising
From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.
EDO Team June 10, 2024 3 min read