Interviews & Webinars
Video content from your EDO team.
18 Results
Outcomes at Scale: How Paramount and EDO are Transforming Cross-Platform Measurement
Paramount's Travis Scoles and EDO's Kevin Krim discuss cross-platform, outcomes-based TV marketing, showing how mid-funnel metrics and AI drive 3.8x better advertising results.
EDO Team March 4, 2025 2 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Optimizing the Convergent TV Funnel: Unleash the Power of Emotional Resonance
In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.
EDO Team August 14, 2024 1 min read
Watch What They Do, Not What They Say: A Mantra for the Modern Marketer
EDO CEO Kevin Krim explains why modern marketers should measure TV ad performance based on what people do after they see an ad — not what they say about it.
Kevin Krim May 23, 2024 1 min read
CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min read
CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.
EDO Team September 11, 2023 2 min read
The Point – TV Advertising Insights from Cecilia Solorzano, Univision Communications, Inc.
The Point – TV Advertising Insights from Cecilia Solorzano, Univision Communications, Inc.
EDO Team April 21, 2021 4 min read
The Point – TV Advertising Insights from Hannah Weiss, Disney Advertising Sales
The Point – TV Advertising Insights from Hannah Weiss, Disney Advertising Sales
EDO Team April 28, 2021 4 min read
The Point – TV Advertising Insights from Janine Tomala, WarnerMedia Entertainment Ad Sales Research
The Point – TV Advertising Insights from Janine Tomala, WarnerMedia Entertainment Ad Sales Research
EDO Team May 12, 2021 3 min read
The Point – TV Advertising Insights from Valeria Castro Rivera, Univision Communications Strategy and Insights
The Point – TV Advertising Insights from Valeria Castro Rivera, Univision Communications Strategy and Insights
EDO Team June 3, 2021 4 min read
VAB Webinar: Modern Measurement Executive Roundtable
VAB Webinar: Modern Measurement Executive Roundtable
Nicolette Fudge, Marketing September 1, 2022 40 min read
From David Bowie to data science: Ed Norton shares how his passion for creative and innovation led to founding EDO
From David Bowie to data science: Ed Norton shares how his passion for creative and innovation led to founding EDO
EDO Team November 15, 2022 11 min read