Research & Insights
Dive into TV advertising intel.
85 Results
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read
A New Era of TV Advertising Success in College Football’s Expanded Playoff
The 2025 College Football Playoff delivered record-breaking TV ad engagement, with brands seeing up to 86x higher impact versus primetime averages.
EDO Team February 3, 2025 4 min read
Top Hotel Ads of Q4 2024: Great Wolf Lodge Scores Highest Engagement, and Baltimore Residents Are Looking for a Getaway
Great Wolf Lodge and Sandals Resorts International were among the hotels featured in TV’s most engaging ads during Q4 2024.
EDO Team January 30, 2025 3 min read
Snow May Be Falling, But Back-to-School 2025 Planning Starts Now: Lessons from Last Year's $517M Ad Blitz
Back-to-School 2024: Why These Retailers Made the Grade
EDO Team January 27, 2025 4 min read
Sports, Drama, and Documentaries: The Top Performing 2024 TV Shows for Advertisers
Find out which TV programs were most effective for advertisers in 2024
EDO Team January 14, 2025 4 min read
Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.
EDO Team December 19, 2024 3 min read
Holiday TV Advertising: Top Retailers and Winning Campaigns
New EDO data reveals which retailers are winning big during the 2024 holiday season, and what trends are working for these advertisers.
EDO Team December 17, 2024 3 min read
Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.
EDO Team December 12, 2024 4 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read