Research & Insights
Dive into TV advertising intel.
100 Results
Swish! The Brands Who Drove Results at the 2026 WNBA All-Star Game
EDO ranked all 1,248 World Cup ads by engagement. See how a prediction market's Chalamet ad beat beer, cars, and sneakers for the top spot.
EDO Team July 28, 2026 2 min read
Dispatches from Cannes: When Everyone’s Focused on Fortresses, We Might Take Inspiration from Venice
Kevin Krim shares his Cannes Lions 2026 takeaways on outcome-based optimization and why the ad industry needs a Venice, not more fortresses
Kevin Krim June 26, 2026 3 min read
5 Insights Ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
Here's Who's Winning Big in the Men's NCAA Tournament
The NCAA Men's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
How Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
NCAA women’s basketball ads drove more impact than the average ad on primetime broadcast or cable, according to EDO’s Women’s Sports TV Outcomes Report.
EDO Team March 23, 2026 2 min read
The WNBA — and Its Stars — Score Major Buckets for Brands
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 13, 2026 3 min read
These Brands Are Killing It in Women's Sports
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 10, 2026 2 min read
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min read-Feb-25-2026-09-40-33-4129-PM.png)
NBA Ad Impact is Up 62% YoY — And These Brands Are Leading the Way
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team February 25, 2026 3 min read