307 Results
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read
Live From New York: SNL Returns with a Bang
Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.
EDO Team October 17, 2023 4 min read
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min read
Feeding Frenzy: How Shark Week Viewers Engage With TV Ads
Feeding Frenzy: How Shark Week Viewers Engage With TV Ads
EDO Team July 10, 2023 3 min read
Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
EDO Team July 10, 2023 3 min read
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
Brandan Jones March 14, 2023 3 min read
The Super Value of Super Bowl Lead-Out Programs
The Super Value of Super Bowl Lead-Out Programs
Brandan Jones March 28, 2023 6 min read
Black Panther: Wakanda Forever and the TV Benefits of Sponsoring a Blockbuster Film
Black Panther: Wakanda Forever and the TV Benefits of Sponsoring a Blockbuster Film
EDO Team November 16, 2022 4 min read
How Disney’s holiday gambit revealed a new hope with Andor
How Disney’s holiday gambit revealed a new hope with Andor
EDO Team December 6, 2022 6 min read
The Bachelor (ABC) & Atlanta (FX) are 2022’s Top Performing Programs by Consumer Engagement
The Bachelor (ABC) & Atlanta (FX) are 2022’s Top Performing Programs by Consumer Engagement
EDO Team January 31, 2023 2 min read