Discover 2023’s most engaging English-language TV programs, including 20 primetime cable and broadcast winners that drove the greatest ad effectiveness.

Discover how EDO investment-grade data helps advertisers optimize SLTV ad engagement for Hispanic and Latinx viewers, expand reach, and improve ROI.

High Viewership on The Bachelor Season 28 Premiere Leads to High Engagement for Brands.

Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.

Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.

Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.

Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.

BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance

The Super Value of Super Bowl Lead-Out Programs