318 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
A Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy
Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?
EDO Team August 31, 2023 4 min read
Retail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise
Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.
EDO Team August 31, 2023 3 min read
Snackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min read
Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads
Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.
EDO Team July 21, 2023 3 min read
Do Celebrities Deliver? From Ads to Action with Delivery Service TV Ads
Do Celebrities Deliver? From Ads to Action with Delivery Service TV Ads
EDO Team May 9, 2023 6 min read
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
Jackie Cavedon May 24, 2023 3 min read
A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
EDO Team May 25, 2023 6 min read
Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
EDO Team June 7, 2023 2 min read
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
EDO Team June 15, 2023 4 min read
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
EDO Team June 22, 2023 6 min read