The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories

Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10

From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.

Insights from an EDO report show a direct correlation between share of search and market share growth.

Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.

Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.

See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.

Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?

Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.

Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.