The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories

Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.

EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.

Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.

The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness

From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

EDO CEO Kevin Krim explains how survey tools are leading TV advertisers astray — and how to generate better ads by measuring real consumer behavior.

Insights from an EDO report show a direct correlation between share of search and market share growth.

Q1 2024 data reveals EV ads outperform traditional car spots, with Volvo, Acura, and VW leading in ad effectiveness.

Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.

See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.