Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.

Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.

Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.

Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.

2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.

Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.

The Olympics deliver a massive, engaged global audience — and brands need to be ready.

Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.

Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.