Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.

Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons

Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.

Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.

Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.