Research & Insights
Dive into TV advertising intel.
314 Results
Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.
EDO Team December 19, 2024 3 min read
Holiday TV Advertising: Top Retailers and Winning Campaigns
New EDO data reveals which retailers are winning big during the 2024 holiday season, and what trends are working for these advertisers.
EDO Team December 17, 2024 3 min read
Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.
EDO Team December 12, 2024 4 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 Holiday TV Ad Success: Lessons from Last Year's Winners
Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.
EDO Team November 14, 2024 4 min read
For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must
For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.
Kevin Krim October 31, 2024 4 min read
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year
Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons
EDO Team October 16, 2024 3 min read
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min read
Averages Are Made To Be Broken: Why More Granular Frequency Optimization Is The Best-Kept Secret In TV Marketing
EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.
Kevin Krim September 30, 2024 3 min read
Why Propensity Modeling is a Necessary Ingredient for TV Ad Measurement and Optimization
EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.
Josh Lee September 25, 2024 6 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read