322 Results
Who Won the Week? 12/19/23: Brands Win with NBA In-Season Tourney
Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.
EDO Team December 20, 2023 1 min read
Who Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football
“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.
EDO Team December 5, 2023 1 min read
EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.
EDO Team December 5, 2023 4 min read
CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min read
Who Won the Week? 11/27/23: Amazon, Gillette, SoloStove Engage Consumers During Thanksgiving Weekend NFL
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.
EDO Team November 28, 2023 2 min read
PROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers
The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.
EDO Team November 15, 2023 3 min read
Who Won the Week? 11/15/23: Live Sports Drive Subs, Home Depot and Lowe's Battle for Ad Impact
EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.
EDO Team November 14, 2023 1 min read
Who Won the Week? 11/8/23: Walmart Launches Opening Salvo in Battle for Black Friday
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.
EDO Team November 8, 2023 1 min read
Who Won the Week? Year 2 of Thursday Night Football Has Better Matchups, Bigger Numbers, and Olivia Rodrigo
EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.
EDO Team November 1, 2023 1 min read
Who Won the Week? Introducing EDO’s New Sports and TV Advertising Video Series
“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.
EDO Team October 26, 2023 1 min read
Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?
Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?
EDO Team October 18, 2023 4 min read
EDO Holiday TV Outcomes Report: Some Retailers Drive Performance Outside Traditional Shopping Period
EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.
Jackie Cavedon October 10, 2023 3 min read