295 Results
Streaming the Super Bowl: Who Was Most Engaged with Ads During the Big Game?
Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII
EDO Team February 27, 2024 3 min read
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Bloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min read
Spanish-Language Ads and Hispanic Culture Drive Results During Univision Super Bowl Broadcast
2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.
EDO Team February 14, 2024 3 min read
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
See the Creative Trends That Scored Big at Super Bowls Past
To help marketers prepare for the Super Bowl, EDO and Vidmob combined their expertise for deeper insights into the creative choices that drive results on TV.
EDO Team February 2, 2024 3 min read
Who Won the Week? 1/16/24: Peacock’s Record-Setting NFL Playoff Game, Popeyes’ Breakout Ad, and the Rise of the WNBA
Who Won the Week returns with a look at Peacock’s massive NFL Wild Card playoff game, which set a record for the most-watched streaming broadcast of all time.
EDO Team January 17, 2024 1 min read
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read
Who Won the Week? 1/2/24: Pop-Tarts, the NFL, and Temu
Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.
EDO Team January 2, 2024 1 min read
Who Won the Week? 12/19/23: Brands Win with NBA In-Season Tourney
Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.
EDO Team December 20, 2023 1 min read
Who Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football
“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.
EDO Team December 5, 2023 1 min read