327 Results
Live Sports During the Holidays? The Gift That Keeps on Giving
Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.
EDO Team October 23, 2023 3 min read
Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?
Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?
EDO Team October 18, 2023 4 min read
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min read
EDO Holiday TV Outcomes Report: Some Retailers Drive Performance Outside Traditional Shopping Period
EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.
Jackie Cavedon October 10, 2023 3 min read
The Streaming Revolution Has Come to the NFL, But Some Things Never Change
The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.
Kevin Krim September 19, 2023 5 min read
CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.
EDO Team September 11, 2023 2 min read
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
Double or Nothing: Sports Betting's Battle for TV Ad Engagement
With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.
EDO Team July 27, 2023 5 min read
From Apple to Oofos: See Which Brands Won the College Football Championship on ESPN
From Apple to Oofos: See Which Brands Won the College Football Championship on ESPN
EDO Team January 12, 2023 5 min read
March Madness: Which Brands Are Winning the Big Dance
March Madness: Which Brands Are Winning the Big Dance
EDO Team March 8, 2023 3 min read
March Madness Marketing (Live Blog): Ready For Anything With TV Intel
March Madness Marketing (Live Blog): Ready For Anything With TV Intel
EDO Team March 22, 2023 7 min read