314 Results
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
Double or Nothing: Sports Betting's Battle for TV Ad Engagement
With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.
EDO Team July 27, 2023 5 min read
What advertisers need to know about the Big Ten’s new media rights deal
What advertisers need to know about the Big Ten’s new media rights deal
EDO Team September 13, 2022 2 min read
Why the NFL on Amazon is a Prime environment for brands, regardless of ratings
Why the NFL on Amazon is a Prime environment for brands, regardless of ratings
EDO Team September 20, 2022 3 min read
Dr. Squatch’s TV campaign with NFL QB Justin Herbert scores with NFL viewers
Dr. Squatch’s TV campaign with NFL QB Justin Herbert scores with NFL viewers
EDO Team September 20, 2022 2 min read
Electric Vehicle Ads Dominate Early in 2022 NFL Football
Electric Vehicle Ads Dominate Early in 2022 NFL Football
EDO Team October 11, 2022 3 min read
Sports Betting Advertisers like DraftKings, FanDuel Bet Big on NFL
Sports Betting Advertisers like DraftKings, FanDuel Bet Big on NFL
EDO Team October 25, 2022 4 min read
The 2022 World Cup: a wave of engagement led by Walmart, Verizon and BMW
The 2022 World Cup: a wave of engagement led by Walmart, Verizon and BMW
EDO Team December 21, 2022 3 min read
From Apple to Oofos: See Which Brands Won the College Football Championship on ESPN
From Apple to Oofos: See Which Brands Won the College Football Championship on ESPN
EDO Team January 12, 2023 5 min read
March Madness: Which Brands Are Winning the Big Dance
March Madness: Which Brands Are Winning the Big Dance
EDO Team March 8, 2023 3 min read
March Madness Marketing (Live Blog): Ready For Anything With TV Intel
March Madness Marketing (Live Blog): Ready For Anything With TV Intel
EDO Team March 22, 2023 7 min read