“Who Won the Week?” covers what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.

EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.

Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.

Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.

Advertisers during the NBA’s inaugural In-Season Tournament were 31% more likely to drive consumer engagement than the broadcast & primetime average.

Who Won the Week returns with an analysis of Burger King’s strong ad impact during a Bills/Chiefs thriller — plus Polestar and Mazda post leading auto ads.

“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.

New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.

The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.

The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.

EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.