335 Results
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
Advertising on MLB Opening Day Might Seem Risky. It’s Safer Than You Think.
Ads on MLB Opening Day and Opening Weekend telecasts in 2023 were more likely to engage viewers than spots during the league’s postseason.
EDO Team February 7, 2024 3 min read
Who Won the Week? 2/6/24: Super Bowl Ads Preview — Sports Betting, Beer Brands Prepare for the Big Stage
Who Won the Week returns with a preview of Super Bowl LVIII advertising. We break down the battles for engagement going on in the sports betting and beer categories.
EDO Team February 6, 2024 1 min read
See the Creative Trends That Scored Big at Super Bowls Past
To help marketers prepare for the Super Bowl, EDO and Vidmob combined their expertise for deeper insights into the creative choices that drive results on TV.
EDO Team February 2, 2024 3 min read
Who Won the Week? 1/30/24: Carnival vs. Royal Caribbean, Michelob + Messi, and State Farm's Super Bowl Decision
Carnival Cruise Line scored big with ads during this weekend’s NFL playoffs — and what will State Farm do at Super Bowl LVIII?
EDO Team January 30, 2024 1 min read
College Football Playoffs: TV Ads During Semifinals Draw More Engagement Than Title Tilt
Ads that ran during the two CFP semifinal games averaged more engagement than spots running during the championship game, according to EDO’s Engagement Rate Index.
EDO Team January 26, 2024 3 min read
Who Won the Week? 1/23/24: Solo Stove Fires CEO After Big Campaign, Previewing Delivery Apps at This Year's Super Bowl
Who Won the Week is back with a new episode of sports media and TV advertising talk. We cover Solo Stove’s CEO firing and how delivery apps might fare at the Super Bowl.
EDO Team January 24, 2024 1 min read
Why Advertisers Were Rooting for a Super Bowl Rematch
TV outcomes data provider EDO used its Engagement Rate Index to calculate how likely viewers were to engage with ads during NFL telecasts moments after they air.
EDO Team January 17, 2024 4 min read
Who Won the Week? 1/16/24: Peacock’s Record-Setting NFL Playoff Game, Popeyes’ Breakout Ad, and the Rise of the WNBA
Who Won the Week returns with a look at Peacock’s massive NFL Wild Card playoff game, which set a record for the most-watched streaming broadcast of all time.
EDO Team January 17, 2024 1 min read
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read
EDO CEO Chats Signal Loss with Beet.TV
EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.
EDO Team January 5, 2024 1 min read
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read