327 Results
The Caitlin Clark Effect: Women’s Basketball Surges in Popularity, Ad Effectiveness Ahead of March Madness
NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.
EDO Team March 14, 2024 3 min read
EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.
EDO Team March 7, 2024 3 min read
Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports
Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.
EDO Team March 6, 2024 1 min read
Streaming the Super Bowl: Who Was Most Engaged with Ads During the Big Game?
Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII
EDO Team February 27, 2024 3 min read
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Bloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min read
Spanish-Language Ads and Hispanic Culture Drive Results During Univision Super Bowl Broadcast
2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.
EDO Team February 14, 2024 3 min read
Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII
Who Won the Week returns with a review of Super Bowl LVIII ad effectiveness. From CPG, to automotive, to blockbuster movies, we tell you who really won the Big Game.
EDO Team February 12, 2024 2 min read
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
Advertising on MLB Opening Day Might Seem Risky. It’s Safer Than You Think.
Ads on MLB Opening Day and Opening Weekend telecasts in 2023 were more likely to engage viewers than spots during the league’s postseason.
EDO Team February 7, 2024 3 min read
Who Won the Week? 2/6/24: Super Bowl Ads Preview — Sports Betting, Beer Brands Prepare for the Big Stage
Who Won the Week returns with a preview of Super Bowl LVIII advertising. We break down the battles for engagement going on in the sports betting and beer categories.
EDO Team February 6, 2024 1 min read