Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.

Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.

TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.

Who Won the Week returns with a new episode covering the first week of the NCAA tournament! Learn how TurboTax and other advertisers are capitalizing on Name, Image, and Likeness (NIL) deals to drive engagement during March Madness.

Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.

From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.

NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.

Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.

Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.

Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII

Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.

2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.