327 Results
United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
Touchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
EDO Team May 10, 2024 2 min read
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read
Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover
Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.
EDO Team April 16, 2024 1 min read
Who Won the Week? 4/9/24: NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities
Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.
EDO Team April 10, 2024 1 min read
Wrestling With the Data: How WWE and AEW Drive Results for TV Advertisers
Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.
EDO Team April 4, 2024 4 min read
Who Won the Week? 4/2/24: Buick and Defender Rev Their Ad Engines During March Madness
Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.
EDO Team April 3, 2024 1 min read
Why Pizza Brands Should Order Up TV Spots During Men’s, Women’s NCAA Tournaments
TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.
EDO Team April 3, 2024 3 min read
Who Won the Week? 3/26/24: NIL Athletes, Caitlin Clark, Close Games Drive Outcomes for NCAA Ads
Who Won the Week returns with a new episode covering the first week of the NCAA tournament! Learn how TurboTax and other advertisers are capitalizing on Name, Image, and Likeness (NIL) deals to drive engagement during March Madness.
EDO Team March 27, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read