EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.

Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.

2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.

EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.

The Olympics deliver a massive, engaged global audience — and brands need to be ready.

Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.

Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.

May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.

The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.

From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.