314 Results
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min readNFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023
The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.
EDO Team June 10, 2024 3 min readAlcohol Brands Toast a Comeback Year in NFL TV Advertising
From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.
EDO Team June 10, 2024 3 min readUnited It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min readWho Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs
Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.
EDO Team May 22, 2024 1 min readLuxury Auto Brands Drive to Victory During the 2023 NFL Season
These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.
EDO Team May 16, 2024 2 min readWho Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min readConvergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min readTouchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
EDO Team May 10, 2024 2 min readWho Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min readWho Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover
Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.
EDO Team April 16, 2024 1 min readWho Won the Week? 4/9/24: NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities
Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.
EDO Team April 10, 2024 1 min read