327 Results
Record Audiences, Impactful Ads: How Women’s College Hoops Soared in 2024
Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.
EDO Team August 16, 2024 3 min read
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.
EDO Team August 12, 2024 3 min read
Olympics Provide Welcome Refuge for Advertisers Wary of Politics — But News Can Deliver Big for Bold Brands
EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.
Kevin Krim July 29, 2024 3 min read
The Olympics Are Almost Here: 4 Things TV Marketers Should Know
The Olympics deliver a massive, engaged global audience — and brands need to be ready.
Laura Grover July 17, 2024 5 min read
Who Won the Week 7/9/24: Beer Brands Score Big During Summer Soccer and Tennis
Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.
EDO Team July 10, 2024 1 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min read
NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023
The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.
EDO Team June 10, 2024 3 min read
Alcohol Brands Toast a Comeback Year in NFL TV Advertising
From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.
EDO Team June 10, 2024 3 min read
Who Won the Week? 5/21/24: Gatorade, Arby’s, New Balance, and Bose Score Big With NBA Playoffs
Who Won the Week returns with a breakdown of some top advertisers using the NBA Playoffs to engage consumers.
EDO Team May 22, 2024 1 min read
Luxury Auto Brands Drive to Victory During the 2023 NFL Season
These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.
EDO Team May 16, 2024 2 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read