295 Results
EDO Enhances Convergent TV Analytics with Experian Audience Insights
New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.
EDO Team December 13, 2023 2 min read
EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.
EDO Team December 5, 2023 4 min read
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min read
EDO Holiday TV Outcomes Report: Some Retailers Drive Performance Outside Traditional Shopping Period
EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.
Jackie Cavedon October 10, 2023 3 min read
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min read
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
Brandan Jones March 14, 2023 3 min read
EDO Auto Performance Report Determines GMC, Nissan, and Polestar Most Effective TV Advertisers Ahead of New York International Auto Show
EDO Auto Performance Report Determines GMC, Nissan, and Polestar Most Effective TV Advertisers Ahead of New York International Auto Show
Brandan Jones April 3, 2023 2 min read
Netflix Partners With EDO to Deliver Outcomes Measurement for Advertisers
Netflix Partners With EDO to Deliver Outcomes Measurement for Advertisers
EDO Team May 17, 2023 2 min read
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
Jackie Cavedon June 13, 2023 2 min read
EDO and Nielsen Fuel Open Innovation Through Data Integration
EDO and Nielsen Fuel Open Innovation Through Data Integration
Jackie Cavedon June 19, 2023 3 min read
Disney and EDO Strike Premiere Streaming Measurement Deal
Disney and EDO Strike Premiere Streaming Measurement Deal
EDO Team January 25, 2023 2 min read
EDO & NBCUniversal Team Up to Revolutionize TV Ad Measurement
EDO & NBCUniversal Team Up to Revolutionize TV Ad Measurement
EDO Team February 8, 2023 2 min read