329 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min read
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read
EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.
EDO Team March 7, 2024 3 min read
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Bloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min read
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
Fubo, and Experian, and VAB — Oh, My! Recapping EDO’s Big Month
EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.
EDO Team December 19, 2023 4 min read
Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.
EDO Team December 19, 2023 2 min read
EDO Enhances Convergent TV Analytics with Experian Audience Insights
New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.
EDO Team December 13, 2023 2 min read