311 Results
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read
EDO CEO Chats Signal Loss with Beet.TV
EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.
EDO Team January 5, 2024 1 min read
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read
Who Won the Week? 1/2/24: Pop-Tarts, the NFL, and Temu
Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.
EDO Team January 2, 2024 1 min read
Who Won the Week? 12/19/23: Brands Win with NBA In-Season Tourney
Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.
EDO Team December 20, 2023 1 min read
Fubo, and Experian, and VAB — Oh, My! Recapping EDO’s Big Month
EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.
EDO Team December 19, 2023 4 min read
Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.
EDO Team December 19, 2023 2 min read
First Time’s the Charm: Inaugural NBA In-Season Tournament is a Hit for Advertisers
Advertisers during the NBA’s inaugural In-Season Tournament were 31% more likely to drive consumer engagement than the broadcast & primetime average.
EDO Team December 18, 2023 3 min read
EDO Enhances Convergent TV Analytics with Experian Audience Insights
New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.
EDO Team December 13, 2023 2 min read
Who Won the Week? 12/12/23: Burger King Capitalizes on Bills/Chiefs Thriller, Polestar & Mazda Thrive
Who Won the Week returns with an analysis of Burger King’s strong ad impact during a Bills/Chiefs thriller — plus Polestar and Mazda post leading auto ads.
EDO Team December 12, 2023 1 min read
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
Who Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football
“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.
EDO Team December 5, 2023 1 min read