315 Results
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
The Caitlin Clark Effect: Women’s Basketball Surges in Popularity, Ad Effectiveness Ahead of March Madness
NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.
EDO Team March 14, 2024 3 min read
Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More
Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.
EDO Team March 13, 2024 1 min read
2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement
Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.
EDO Team March 12, 2024 1 min read
EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.
EDO Team March 7, 2024 3 min read
Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports
Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.
EDO Team March 6, 2024 1 min read
Streaming the Super Bowl: Who Was Most Engaged with Ads During the Big Game?
Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII
EDO Team February 27, 2024 3 min read
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Bloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min read
Spanish-Language Ads and Hispanic Culture Drive Results During Univision Super Bowl Broadcast
2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.
EDO Team February 14, 2024 3 min read
Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII
Who Won the Week returns with a review of Super Bowl LVIII ad effectiveness. From CPG, to automotive, to blockbuster movies, we tell you who really won the Big Game.
EDO Team February 12, 2024 2 min read