311 Results
Wrestling With the Data: How WWE and AEW Drive Results for TV Advertisers
Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.
EDO Team April 4, 2024 4 min read
Who Won the Week? 4/2/24: Buick and Defender Rev Their Ad Engines During March Madness
Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.
EDO Team April 3, 2024 1 min read
Why Pizza Brands Should Order Up TV Spots During Men’s, Women’s NCAA Tournaments
TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.
EDO Team April 3, 2024 3 min read
Rising Tides Lift All Boats for Q1 2024 Travel Brands
Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.
EDO Team April 3, 2024 4 min read
Who Won the Week? 3/26/24: NIL Athletes, Caitlin Clark, Close Games Drive Outcomes for NCAA Ads
Who Won the Week returns with a new episode covering the first week of the NCAA tournament! Learn how TurboTax and other advertisers are capitalizing on Name, Image, and Likeness (NIL) deals to drive engagement during March Madness.
EDO Team March 27, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024
See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.
EDO Team March 19, 2024 4 min read
Women’s Sports Are on Fire — And That’s Great News for Advertisers
From the NCAA Tournament to Grand Slam tennis, women’s sports are proving increasingly effective for TV advertisers.
Laura Grover March 14, 2024 3 min read
The Caitlin Clark Effect: Women’s Basketball Surges in Popularity, Ad Effectiveness Ahead of March Madness
NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.
EDO Team March 14, 2024 3 min read
Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More
Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.
EDO Team March 13, 2024 1 min read
2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement
Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.
EDO Team March 12, 2024 1 min read
Top Travel TV Performers: Emirates Airlines Soars Above the Competition, and Salt Lake Steaming Viewers Are Thirsting for a Trip
EDO’s analysis of the Q4 2023 travel season found that Emirates Airlines was the most effective TV advertiser and viewers in Salt Lake City were most engaged with ads.
EDO Team March 19, 2024 4 min read