315 Results
United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min read
Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover
Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.
EDO Team April 16, 2024 1 min read
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read
Who Won the Week? 4/9/24: NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities
Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.
EDO Team April 10, 2024 1 min read
Wrestling With the Data: How WWE and AEW Drive Results for TV Advertisers
Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.
EDO Team April 4, 2024 4 min read
Who Won the Week? 4/2/24: Buick and Defender Rev Their Ad Engines During March Madness
Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.
EDO Team April 3, 2024 1 min read
Why Pizza Brands Should Order Up TV Spots During Men’s, Women’s NCAA Tournaments
TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.
EDO Team April 3, 2024 3 min read
Rising Tides Lift All Boats for Q1 2024 Travel Brands
Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.
EDO Team April 3, 2024 4 min read
Who Won the Week? 3/26/24: NIL Athletes, Caitlin Clark, Close Games Drive Outcomes for NCAA Ads
Who Won the Week returns with a new episode covering the first week of the NCAA tournament! Learn how TurboTax and other advertisers are capitalizing on Name, Image, and Likeness (NIL) deals to drive engagement during March Madness.
EDO Team March 27, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024
See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.
EDO Team March 19, 2024 4 min read
Top Travel TV Performers: Emirates Airlines Soars Above the Competition, and Salt Lake Steaming Viewers Are Thirsting for a Trip
EDO’s analysis of the Q4 2023 travel season found that Emirates Airlines was the most effective TV advertiser and viewers in Salt Lake City were most engaged with ads.
EDO Team March 19, 2024 4 min read