311 Results
United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min read
Convergent TV Media Companies Are Maximizing the Value of Branded IP — and That’s a Good Thing
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 16, 2024 5 min read
Luxury Auto Brands Drive to Victory During the 2023 NFL Season
These luxury auto advertisers ranked highest for engagement in NFL 2023-2024 season placements.
EDO Team May 16, 2024 2 min read
Top Talent Make Their Mark in Post-Strike Upfronts
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 15, 2024 5 min read
Who Won the Week? 5/14/24: Upfronts Breakdown — NBCU, FOX, Amazon, & Univision
Who Won the Week returns with a breakdown of all the key stories coming out of the first day and a half of the 2024 Upfronts.
EDO Team May 15, 2024 1 min read
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read
Touchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
EDO Team May 10, 2024 2 min read
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read
Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover
Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.
EDO Team April 16, 2024 1 min read
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read
Who Won the Week? 4/9/24: NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities
Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.
EDO Team April 10, 2024 1 min read