295 Results
![](https://www.edo.com/hubfs/HubSpot%20Landing%20Page%20Dimensions%20%2812%29.png)
United It Stands: Spots During 2024 UFL Telecasts Outperform 2023 USFL, XFL Counterparts
Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.
EDO Team April 22, 2024 3 min read![](https://www.edo.com/hubfs/Upfronts%20Day%201%20Recap.png)
Convergent TV, Outcomes Measurement, & Women’s Sports Headline Upfronts Day 1
This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.
Kevin Krim May 14, 2024 4 min read![](https://www.edo.com/hubfs/Screenshot%202024-05-10%20at%2012.19.34%20PM.png)
Touchdown! How CPG Health & Beauty Brands Are Winning Big With the NFL
EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement
EDO Team May 10, 2024 2 min read![](https://www.edo.com/hubfs/wwtw-57%20header%20graphic.png)
Who Won the Week? 5/7/24: Wingstop’s “No Flex Zone” Ad — How Much is Too Much?
Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady
EDO Team May 8, 2024 1 min read![](https://www.edo.com/hubfs/qsr%20report%20-%20hubspot%20landing%20page.png)
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.
EDO Team April 25, 2024 3 min read![](https://www.edo.com/hubfs/merc%20wwtw%20header%20graphic.png)
Who Won the Week? 4/16/24: Inside Mercedes-Benz’s Masters TV Takeover
Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.
EDO Team April 16, 2024 1 min read![](https://www.edo.com/hubfs/HubSpot%20Landing%20Page%20Dimensions%20%283%29.png)
A Truly Convergent TV Takes Center Stage at This Year’s Upfronts — and That’s Bad News for Most Other Digital Advertising
This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.
Kevin Krim April 15, 2024 5 min read![](https://www.edo.com/hubfs/wwtwheadergraphic.png)
Who Won the Week? 4/9/24: NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities
Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.
EDO Team April 10, 2024 1 min read![](https://www.edo.com/hubfs/wwe-smackdown.png)
Wrestling With the Data: How WWE and AEW Drive Results for TV Advertisers
Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.
EDO Team April 4, 2024 4 min read![](https://www.edo.com/hubfs/wwtw-4-3-hubspot.png)
Who Won the Week? 4/2/24: Buick and Defender Rev Their Ad Engines During March Madness
Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.
EDO Team April 3, 2024 1 min read![](https://www.edo.com/hubfs/march-madness-pizza.png)
Why Pizza Brands Should Order Up TV Spots During Men’s, Women’s NCAA Tournaments
TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.
EDO Team April 3, 2024 3 min read![](https://www.edo.com/hubfs/q1%20travel%20blog.png)
Rising Tides Lift All Boats for Q1 2024 Travel Brands
Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.
EDO Team April 3, 2024 4 min read