Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season

Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.

Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.

EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.

Q&A with EDO Marketing Operations Associate Louis Capon, on how he embraces EDO’s core value of “Find a Way or Make One.”

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.

Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.

Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.

2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.