Through two weeks of its 2024 season, TV spots during UFL games are outperforming their 2023 USFL and XFL counterparts.

This year’s Upfronts represent the high watermark of what’s becoming a truly Convergent TV advertising landscape.

EDO Partners with SoFi to Uplevel Media Planning, Creative Performance with Real Time Campaign Measurement

Who Won the Week returns with a look how Wingstop is driving results by running its “No Flex Zone” ads heavily during the NBA Playoffs — plus Netflix’s Roast of Tom Brady

EDO finds QSR ads in Q1 were 5% more effective overall on linear TV than streaming and only 17% of ads were exposed to streaming viewers.

Who Won the Week returns with a deep dive into Mercedes-Benz’s Masters advertising strategy.

This year’s Upfronts are a celebration of a truly convergent TV landscape — where premium video is on the rise and incorporating the best aspects of a waning display marketplace.

Who Won the Week returns to recap viewership records and big advertising engagement at the NCAA women’s basketball Final Four — plus a look at WrestleMania.

Though often overlooked as a “live sport,” professional wrestling programming from AEW and WWE delivers a large, engaged audience for brands.

Who Won the Week returns with a new episode spotlighting auto advertising effectiveness. This week, we look at Buick and Defender’s successful NCAA tournaments and Tesla’s TV advertising debut.

TV outcomes provider EDO took a bite out of the data from pizza ads that ran during the first two rounds of this year’s Men’s and Women’s NCAA Tournaments.

Q1 2024 data shows a significant increase in airings and effectiveness across airlines, hotels & resorts, and websites & services, compared to Q4 2023.