Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.

In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.

Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.

2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.

EDO CEO Kevin Krim explains how TV marketers can seek refuge from politics by advertising during the Olympics and capitalize on growing interest in news content.

Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.

The Olympics deliver a massive, engaged global audience — and brands need to be ready.

Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.

Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.

Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.

Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.