EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”

The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.

A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.

VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.

The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.

Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.

Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons

Retailers ride higher sales while TV advertising spikes during busy holiday shopping season

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.