EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.

New EDO data reveals which retailers are winning big during the 2024 holiday season, and what trends are working for these advertisers.

Integration of EDO’s engagement metrics with DoubleVerify Scibids AI boosts precision and ROI in CTV ads

EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”

The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.

A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.

VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.

The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.

Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.

Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons