335 Results

Thought Leadership NFL & Super Bowl

Thinking About Launching a New Product During the Big Game?

Thinking About Launching a New Product During the Big Game? The benefits could last long after the final whistle

Laura Grover February 4, 2025 4 min read
Live Sports Research & Insights

A New Era of TV Advertising Success in College Football’s Expanded Playoff

The 2025 College Football Playoff delivered record-breaking TV ad engagement, with brands seeing up to 86x higher impact versus primetime averages.

EDO Team February 3, 2025 4 min read
Research & Insights

Top Hotel Ads of Q4 2024: Great Wolf Lodge Scores Highest Engagement, and Baltimore Residents Are Looking for a Getaway

Great Wolf Lodge and Sandals Resorts International were among the hotels featured in TV’s most engaging ads during Q4 2024.

EDO Team January 30, 2025 3 min read
Research & Insights

Snow May Be Falling, But Back-to-School 2025 Planning Starts Now: Lessons from Last Year's $517M Ad Blitz

Back-to-School 2024: Why These Retailers Made the Grade

EDO Team January 27, 2025 4 min read

Culture Heroes: How Shawn Webb Brings the Human Touch to Revenue Operations

Discover how Shawn Webb, EDO's Revenue Operations leader, builds meaningful partnerships while keeping the sales engine running.

EDO Team January 22, 2025 3 min read
EDO in the News

Announcement: EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns

Integration utilizes immediate engagement metrics to enable more precise and efficient campaign management across Connected TV and platforms like Meta and YouTube.

EDO Team January 16, 2025 2 min read
TV Tentpoles & Programs Research & Insights

Sports, Drama, and Documentaries: The Top Performing 2024 TV Shows for Advertisers

Find out which TV programs were most effective for advertisers in 2024

EDO Team January 14, 2025 4 min read

Culture Heroes: How Victoria Dubinski Became EDO Digital Marketing’s Assist Leader

Meet Victoria Dubinski, EDO's digital marketing maven who transforms ideas into action while building lasting partnerships.

EDO Team January 13, 2025 3 min read
Thought Leadership Live Sports

Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season

Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.

EDO Team January 9, 2025 3 min read
EDO in the News Research & Insights

Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement

EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.

EDO Team December 19, 2024 3 min read
Research & Insights

Holiday TV Advertising: Top Retailers and Winning Campaigns

New EDO data reveals which retailers are winning big during the 2024 holiday season, and what trends are working for these advertisers.

EDO Team December 17, 2024 3 min read
EDO in the News

EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising

Integration of EDO’s engagement metrics with DoubleVerify Scibids AI boosts precision and ROI in CTV ads

EDO Team December 17, 2024 2 min read

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