336 Results

Thought Leadership

EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo

Travel TV ads have driven a 47% year-over-year increase in total online engagement in the last year, affirming the continued return of leisure travel.

Jackie Cavedon July 13, 2023 3 min read
TV Tentpoles & Programs

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

EDO Team July 10, 2023 3 min read
TV Tentpoles & Programs

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

EDO Team July 10, 2023 3 min read
Research & Insights

What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising

What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising

Jackie Cavedon May 24, 2023 3 min read
Research & Insights

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

EDO Team May 25, 2023 6 min read
Research & Insights

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

EDO Team June 7, 2023 2 min read
Thought Leadership

3 Things TV Advertisers Need to Know About Father’s Day

3 Things TV Advertisers Need to Know About Father’s Day

EDO Team June 7, 2023 3 min read
Thought Leadership

Yes we Cannes. Power greater creativity with data.

Yes we Cannes. Power greater creativity with data.

Kevin Krim June 11, 2023 5 min read
EDO in the News

EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns 

EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns 

Jackie Cavedon June 13, 2023 2 min read
Research & Insights

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

EDO Team June 15, 2023 4 min read
EDO in the News

EDO and Nielsen Fuel Open Innovation Through Data Integration

EDO and Nielsen Fuel Open Innovation Through Data Integration

Jackie Cavedon June 19, 2023 3 min read
Research & Insights

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

EDO Team June 22, 2023 6 min read

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