This year’s WNBA Finals was the league’s most-watched championship series in 20 years — and advertisers drove strong engagement throughout.

Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.

Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.

Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?

The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.

BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.

EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.

Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.

Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.

Marketers rely on MMM, but real-time data is essential for decision-making, enabling marketers to optimize spend, target specific networks, and adapt.

The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.

Walmart, Target, and other retailers are using Spanish-language TV ads to engage consumers this Back-to-School season. Here’s a breakdown of the data.