“Who Won the Week?” covers what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.

New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.

EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.

Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.

The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.

The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.

TV advertisers have made media-buying an exact science, but creative decisions are still often made based on guesswork. This needs to change.

EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.

EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.

“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.