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EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
310 Results
2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25
EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”
Kevin Krim December 11, 2024 7 min read
2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet
A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.
Kevin Krim December 4, 2024 5 min read
EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.
EDO Team November 21, 2024 2 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 Holiday TV Ad Success: Lessons from Last Year's Winners
Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.
EDO Team November 14, 2024 4 min read
For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must
For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.
Kevin Krim October 31, 2024 4 min read
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year
Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons
EDO Team October 16, 2024 3 min read
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min read
Averages Are Made To Be Broken: Why More Granular Frequency Optimization Is The Best-Kept Secret In TV Marketing
EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.
Kevin Krim September 30, 2024 3 min read
Why Propensity Modeling is a Necessary Ingredient for TV Ad Measurement and Optimization
EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.
Josh Lee September 25, 2024 6 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read