Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
315 Results
Meds, Snacks, Apparel: See Which Brands Won 2024’s College Football Season
Analyze 2024's college football ad performance: $1.2B spend and surprising category winners from health to legacy CPG.
EDO Team January 9, 2025 3 min read
Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.
EDO Team December 19, 2024 3 min read
Holiday TV Advertising: Top Retailers and Winning Campaigns
New EDO data reveals which retailers are winning big during the 2024 holiday season, and what trends are working for these advertisers.
EDO Team December 17, 2024 3 min read
EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
Integration of EDO’s engagement metrics with DoubleVerify Scibids AI boosts precision and ROI in CTV ads
EDO Team December 17, 2024 2 min read
2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25
EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”
Kevin Krim December 11, 2024 7 min read
Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
The TV outcomes company celebrates the year’s most effective ads and uncovers the biggest trends shaping convergent TV and consumer engagement.
EDO Team December 12, 2024 4 min read
2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet
A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.
Kevin Krim December 4, 2024 5 min read
EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership.
EDO Team November 21, 2024 2 min read
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 Holiday TV Ad Success: Lessons from Last Year's Winners
Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.
EDO Team November 14, 2024 4 min read
For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must
For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.
Kevin Krim October 31, 2024 4 min read