307 Results
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read
The Streaming Revolution Has Come to the NFL, But Some Things Never Change
The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.
Kevin Krim September 19, 2023 5 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
Full Stream Ahead
Stream on. Stream on. Stream on.
Kevin Krim January 26, 2023 4 min read
Strikes and Streamers: The Story Reshaping Hollywood’s Future
A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.
Kevin Krim July 25, 2023 4 min read
Signal Loss From Privacy Changes Have Made Upfront Planning Very Fuzzy
Signal Loss From Privacy Changes Have Made Upfront Planning Very Fuzzy
Kevin Krim March 27, 2023 4 min read
CMOs Can Still Win the Boardroom in a Downturn
CMOs Can Still Win the Boardroom in a Downturn
Kevin Krim April 19, 2023 4 min read
Why All Eyes Are On This Year’s Upfronts
Why All Eyes Are On This Year’s Upfronts
Kevin Krim May 10, 2023 3 min read
Dispatches from the Upfronts – Day 1
Dispatches from the Upfronts – Day 1
Kevin Krim May 14, 2023 4 min read
Dispatches from the Upfronts – Day 2
Dispatches from the Upfronts – Day 2
Kevin Krim May 15, 2023 4 min read
Dispatches from the Upfronts – Day 3, a Finale
Dispatches from the Upfronts – Day 3, a Finale
Kevin Krim May 16, 2023 5 min read
Yes we Cannes. Power greater creativity with data.
Yes we Cannes. Power greater creativity with data.
Kevin Krim June 11, 2023 5 min read