314 Results
Four for 2024: EDO’s TV Ad Industry Predictions
EDO CEO Kevin Krim shares his predictions for the TV advertising industry in 2024. There’s sure to be plenty of change, but some things never do.
Kevin Krim December 12, 2023 6 min read
2023 Predictions Recap: 3 Things We Learned About the TV Ad Industry in 2023 — And 2 Things We Already Knew
EDO President & CEO reflects on 2023, a year of change and surprises for the TV advertising industry.
Kevin Krim December 4, 2023 5 min read
Just starting to plan your holiday TV campaign? You’re already behind.
The holidays are crunch time for TV marketers. But if you’re not optimizing performance all year round, you’re going to wind up with coal in your stocking.
Kevin Krim October 17, 2023 4 min read
The Streaming Revolution Has Come to the NFL, But Some Things Never Change
The NFL has embraced the streaming revolution, bringing new ways to watch games. However, there are still challenges to overcome as NFL broadcasting evolves.
Kevin Krim September 19, 2023 5 min read
For This Year’s NFL Season, Outcomes Matter Even More
EDO President & CEO Kevin Krim shares why the NFL is about to become even more important for modern marketers as the ad market grows in complexity.
Kevin Krim August 24, 2023 5 min read
Strikes and Streamers: The Story Reshaping Hollywood’s Future
A cautionary tale of Hollywood's history and the need for smart decisions in an ever-changing landscape.
Kevin Krim July 25, 2023 4 min read
CMOs Can Still Win the Boardroom in a Downturn
CMOs Can Still Win the Boardroom in a Downturn
Kevin Krim April 19, 2023 4 min read
Why All Eyes Are On This Year’s Upfronts
Why All Eyes Are On This Year’s Upfronts
Kevin Krim May 10, 2023 3 min read
Dispatches from the Upfronts – Day 1
Dispatches from the Upfronts – Day 1
Kevin Krim May 14, 2023 4 min read
Dispatches from the Upfronts – Day 2
Dispatches from the Upfronts – Day 2
Kevin Krim May 15, 2023 4 min read
Dispatches from the Upfronts – Day 3, a Finale
Dispatches from the Upfronts – Day 3, a Finale
Kevin Krim May 16, 2023 5 min read
Yes we Cannes. Power greater creativity with data.
Yes we Cannes. Power greater creativity with data.
Kevin Krim June 11, 2023 5 min read