Josh Lee
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
425 Results
Vertical AI is Reshaping TV Advertising with New Capabilities and Transformative Cost Efficiencies
Discover how Vertical AI is revolutionizing TV advertising by enhancing data analysis, optimizing campaigns, and driving significant cost efficiencies for marketers and media companies.
Josh Lee April 1, 2025 3 min read.png)
Why Propensity Modeling is a Necessary Ingredient for TV Ad Measurement and Optimization
EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.
Josh Lee September 25, 2024 6 min read