2025 Super Bowl Top Ads
See which brands engaged audiences the most by category, quarter, and more.
See the Top Ads of Super Bowl 2025
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
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EDO CTO and Head of Product Joshua Lee explains why strong propensity modeling is a necessity for TV marketers aiming to measure and optimize ad effectiveness.
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