Jackie Cavedon
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
304 Results
EDO Holiday TV Outcomes Report: Some Retailers Drive Performance Outside Traditional Shopping Period
EDO’s Holiday TV Outcomes Report highlights ad performance across key categories such as during Q4 '22.
Jackie Cavedon October 10, 2023 3 min read
EDO TV Performance Report Reveals Most Effective Travel Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo
Travel TV ads have driven a 47% year-over-year increase in total online engagement in the last year, affirming the continued return of leisure travel.
Jackie Cavedon July 13, 2023 3 min read
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
What Americans Are Drinking This Memorial Day Weekend, as Told by TV Advertising
Jackie Cavedon May 24, 2023 3 min read
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
EDO Launches Creative Rotation Optimization™ to Increase In-Market ROI for TV Ad Campaigns
Jackie Cavedon June 13, 2023 2 min read
EDO and Nielsen Fuel Open Innovation Through Data Integration
EDO and Nielsen Fuel Open Innovation Through Data Integration
Jackie Cavedon June 19, 2023 3 min read
EDO’s Luxury Automotive TV Advertising Performance Insights Report for 2022 Upfront Planning
EDO’s Luxury Automotive TV Advertising Performance Insights Report for 2022 Upfront Planning
Jackie Cavedon March 1, 2022 1 min read
EDO’s Pharma OTC TV Advertising Performance Insights Report for 2022 Upfront Planning
EDO’s Pharma OTC TV Advertising Performance Insights Report for 2022 Upfront Planning
Jackie Cavedon March 1, 2022 1 min read
EDO’s Restaurants TV Advertising Performance Insights Report for 2022 Upfront Planning
EDO’s Restaurants TV Advertising Performance Insights Report for 2022 Upfront Planning
Jackie Cavedon March 1, 2022 1 min read
EDO Secures $80M Investment from Shamrock Capital
EDO Secures $80M Investment from Shamrock Capital
Jackie Cavedon April 5, 2022 5 min read
Beauty & Cosmetics TV Advertising
Beauty & Cosmetics TV Advertising
Jackie Cavedon May 16, 2022 3 min read
The TV Series’ Reruns That Drive Search
The TV Series’ Reruns That Drive Search
Jackie Cavedon May 24, 2022 3 min read
EDO’s Super Bowl LVI Ad Rankings
EDO’s Super Bowl LVI Ad Rankings
Jackie Cavedon July 18, 2022 4 min read