308 Results
Who Won the Week? 11/15/23: Live Sports Drive Subs, Home Depot and Lowe's Battle for Ad Impact
EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.
EDO Team November 14, 2023 1 min readWho Won the Week? 11/8/23: Walmart Launches Opening Salvo in Battle for Black Friday
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.
EDO Team November 8, 2023 1 min readWho Won the Week? Year 2 of Thursday Night Football Has Better Matchups, Bigger Numbers, and Olivia Rodrigo
EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.
EDO Team November 1, 2023 1 min readWho Won the Week? Introducing EDO’s New Sports and TV Advertising Video Series
“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.
EDO Team October 26, 2023 1 min readShe’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge
This year’s WNBA Finals was the league’s most-watched championship series in 20 years — and advertisers drove strong engagement throughout.
EDO Team October 25, 2023 3 min readLive Sports During the Holidays? The Gift That Keeps on Giving
Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.
EDO Team October 23, 2023 3 min readLive From New York: SNL Returns with a Bang
Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.
EDO Team October 17, 2023 4 min readCan Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?
Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?
EDO Team October 18, 2023 4 min readBET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min readThe Swift Effect: How Taylor’s Support is Boosting Engagement for Ads Featuring Travis Kelce
Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.
EDO Team October 4, 2023 3 min read¡Viva TV en Español! Top Brands Drive Results with Spanish-Language TV
Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.
EDO Team October 3, 2023 3 min readBack-to-School Brands Thrive with Spanish-language TV Ads
Walmart, Target, and other retailers are using Spanish-language TV ads to engage consumers this Back-to-School season. Here’s a breakdown of the data.
EDO Team September 12, 2023 3 min read