“Who Won the Week?” covers what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.

The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.

The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.

EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.

EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.

“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.

This year’s WNBA Finals was the league’s most-watched championship series in 20 years — and advertisers drove strong engagement throughout.

Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.

Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.

Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?