304 Results

Live Sports

She’s on Fire! WNBA Nets Major Ad Engagement Amid Women’s Sports Surge

This year’s WNBA Finals was the league’s most-watched championship series in 20 years — and advertisers drove strong engagement throughout.

EDO Team October 25, 2023 3 min read
Live Sports

Live Sports During the Holidays? The Gift That Keeps on Giving

Live sports present advertisers with TV’s most engaging ad environment — and the same is true on Christmas and Thanksgiving.

EDO Team October 23, 2023 3 min read
TV Tentpoles & Programs

Live From New York: SNL Returns with a Bang

Despite its ultra-late time slot, Saturday Night Live offers advertisers some of TV’s most engaged audiences. Here’s a look at what’s working for brands on SNL.

EDO Team October 17, 2023 4 min read
Live Sports NFL & Super Bowl

Can Bud Light’s Football-Friendly Creative Shift Help It Recapture The U.S. Beer Sales Crown?

Bud Light’s football-friendly “Easy to Sunday” TV ad campaign is generating strong engagement. Can it help the brand reclaim the U.S. beer sales crown from Modelo?

EDO Team October 18, 2023 4 min read
EDO in the News TV Tentpoles & Programs Live Sports

BET and EDO Partner to Measure TV Ad Efficacy

BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.

EDO Team October 11, 2023 2 min read
Thought Leadership

The Swift Effect: How Taylor’s Support is Boosting Engagement for Ads Featuring Travis Kelce

Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.

EDO Team October 4, 2023 3 min read
Thought Leadership

¡Viva TV en Español! Top Brands Drive Results with Spanish-Language TV

Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.

EDO Team October 3, 2023 3 min read

Back-to-School Brands Thrive with Spanish-language TV Ads

Walmart, Target, and other retailers are using Spanish-language TV ads to engage consumers this Back-to-School season. Here’s a breakdown of the data.

EDO Team September 12, 2023 3 min read
Thought Leadership Live Sports NFL & Super Bowl Interviews & Webinars

CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report

Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.

EDO Team September 11, 2023 2 min read
Research & Insights

A Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy

Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?

EDO Team August 31, 2023 4 min read
Research & Insights

Retail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise

Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.

EDO Team August 31, 2023 3 min read
Thought Leadership

How Innovative Measurement Approaches Help Marketers Gauge Creative Effectiveness

EDO's SVP, Decision Science, John Cripps, Ph.D., and Bain & Company's Cesar Brea discuss optimizing creative efficacy for greater business outcomes

EDO Team August 28, 2023 1 min read

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