304 Results
Who Won the Week? 11/22/23: Thanksgiving Weekend Preview
“Who Won the Week?” covers what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.
EDO Team November 22, 2023 1 min readWho Won the Week? 12/12/23: Burger King Capitalizes on Bills/Chiefs Thriller, Polestar & Mazda Thrive
Who Won the Week returns with an analysis of Burger King’s strong ad impact during a Bills/Chiefs thriller — plus Polestar and Mazda post leading auto ads.
EDO Team December 12, 2023 1 min readWho Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football
“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.
EDO Team December 5, 2023 1 min readEDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.
EDO Team December 5, 2023 4 min readCNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.
EDO Team December 1, 2023 2 min readCurveball: 2023 World Series Drives Strong Ad Engagement Despite Low Ratings
The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.
EDO Team November 28, 2023 3 min readWho Won the Week? 11/27/23: Amazon, Gillette, SoloStove Engage Consumers During Thanksgiving Weekend NFL
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.
EDO Team November 28, 2023 2 min readPROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers
The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.
EDO Team November 15, 2023 3 min readWho Won the Week? 11/15/23: Live Sports Drive Subs, Home Depot and Lowe's Battle for Ad Impact
EDO’s weekly sports and advertising video series covers the impact of live sports on streaming subscriptions and an ad battle between Home Depot & Lowe’s.
EDO Team November 14, 2023 1 min readWho Won the Week? 11/8/23: Walmart Launches Opening Salvo in Battle for Black Friday
“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover Walmart’s new Mean Girls ad and the beginning of the holiday TV ad frenzy.
EDO Team November 8, 2023 1 min readWho Won the Week? Year 2 of Thursday Night Football Has Better Matchups, Bigger Numbers, and Olivia Rodrigo
EDO’s sports and advertising video series, “Who Won the Week?”, returns with a discussion of Amazon’s successful second season of Thursday Night Football.
EDO Team November 1, 2023 1 min readWho Won the Week? Introducing EDO’s New Sports and TV Advertising Video Series
“Who Won the Week?” is a new, weekly sports and advertising video series, hosted by EDO Media Analyst Matt Ulrich and Next in Media reporter Mike Shields.
EDO Team October 26, 2023 1 min read