308 Results

Live Sports Who Won the Week?

Who Won the Week? 11/22/23: Thanksgiving Weekend Preview

“Who Won the Week?” covers what some are saying is the industry's most thorough video analysis of the dynamic ad formats Amazon will debut on Black Friday.

EDO Team November 22, 2023 1 min read
EDO in the News

Fubo, and Experian, and VAB — Oh, My! Recapping EDO’s Big Month

EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.

EDO Team December 19, 2023 4 min read
EDO in the News

Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes

Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.

EDO Team December 19, 2023 2 min read
Live Sports

First Time’s the Charm: Inaugural NBA In-Season Tournament is a Hit for Advertisers

Advertisers during the NBA’s inaugural In-Season Tournament were 31% more likely to drive consumer engagement than the broadcast & primetime average.

EDO Team December 18, 2023 3 min read
EDO in the News

EDO Enhances Convergent TV Analytics with Experian Audience Insights

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.

EDO Team December 13, 2023 2 min read
Live Sports Who Won the Week?

Who Won the Week? 12/12/23: Burger King Capitalizes on Bills/Chiefs Thriller, Polestar & Mazda Thrive

Who Won the Week returns with an analysis of Burger King’s strong ad impact during a Bills/Chiefs thriller — plus Polestar and Mazda post leading auto ads.

EDO Team December 12, 2023 1 min read
Live Sports NFL & Super Bowl Who Won the Week?

Who Won the Week? 12/5/23: Black Friday NFL Ratings vs. Outcomes and a Wild Weekend in College Football

“Who Won the Week” reviews advertiser impact during Amazon’s Black Friday NFL game and college football’s championship weekend.

EDO Team December 5, 2023 1 min read
EDO in the News Live Sports NFL & Super Bowl

EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%

New ad formats help live sports dominate Convergent TV ad engagement, driving business outcomes for retail brand advertisers.

EDO Team December 5, 2023 4 min read
Thought Leadership NFL & Super Bowl Interviews & Webinars

CNBC Squawk Box: Amazon's Black Friday Game and Thanksgiving Weekend Insights

Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from Amazon's Black Friday game.

EDO Team December 1, 2023 2 min read
Live Sports

Curveball: 2023 World Series Drives Strong Ad Engagement Despite Low Ratings

The 2023 World Series suffered record-low ratings, but the viewers who tuned in were more likely to engage with ads than the audience for last year’s Series.

EDO Team November 28, 2023 3 min read
Live Sports NFL & Super Bowl Who Won the Week?

Who Won the Week? 11/27/23: Amazon, Gillette, SoloStove Engage Consumers During Thanksgiving Weekend NFL

“Who Won the Week?” is EDO’s weekly sports media and TV ad show. This week, we cover NFL Thanksgiving weekend advertising, including Amazon’s Black Friday ad innovations and creative strategies from Gillette, SoloStove, and Walmart.

EDO Team November 28, 2023 2 min read
Thought Leadership Live Sports NFL & Super Bowl

PROJECTION: Amazon Black Friday NFL Ads Will Deliver Over $1.3M Worth of Media Value for Marketers

The average ad during Amazon Prime Video’s inaugural Black Friday NFL game will drive more than $1.3 million worth of media value, according to a new analysis from EDO.

EDO Team November 15, 2023 3 min read

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