314 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
From Lil Jon to Yellowstone: The 20 Most Engaging English-Language TV Shows of 2023
Discover 2023’s most engaging English-language TV programs, including 20 primetime cable and broadcast winners that drove the greatest ad effectiveness.
EDO Team January 30, 2024 4 min read
True Crime, Dating Shows Top List of 2023’s Most Engaging Spanish-Language Programs
Discover how EDO investment-grade data helps advertisers optimize SLTV ad engagement for Hispanic and Latinx viewers, expand reach, and improve ROI.
EDO Team January 30, 2024 3 min read
Will You Accept This Rose? Brands Say Yes to High Engagement on The Bachelor Season 28 Premiere
High Viewership on The Bachelor Season 28 Premiere Leads to High Engagement for Brands.
EDO Team January 30, 2024 3 min read
College Football Playoffs: TV Ads During Semifinals Draw More Engagement Than Title Tilt
Ads that ran during the two CFP semifinal games averaged more engagement than spots running during the championship game, according to EDO’s Engagement Rate Index.
EDO Team January 26, 2024 3 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read
Who Won the Week? 1/23/24: Solo Stove Fires CEO After Big Campaign, Previewing Delivery Apps at This Year's Super Bowl
Who Won the Week is back with a new episode of sports media and TV advertising talk. We cover Solo Stove’s CEO firing and how delivery apps might fare at the Super Bowl.
EDO Team January 24, 2024 1 min read
Why Advertisers Were Rooting for a Super Bowl Rematch
TV outcomes data provider EDO used its Engagement Rate Index to calculate how likely viewers were to engage with ads during NFL telecasts moments after they air.
EDO Team January 17, 2024 4 min read
Who Won the Week? 1/16/24: Peacock’s Record-Setting NFL Playoff Game, Popeyes’ Breakout Ad, and the Rise of the WNBA
Who Won the Week returns with a look at Peacock’s massive NFL Wild Card playoff game, which set a record for the most-watched streaming broadcast of all time.
EDO Team January 17, 2024 1 min read
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read