Who Won the Week is back with a new episode of sports media and TV advertising talk. We cover Solo Stove’s CEO firing and how delivery apps might fare at the Super Bowl.

TV outcomes data provider EDO used its Engagement Rate Index to calculate how likely viewers were to engage with ads during NFL telecasts moments after they air.

Who Won the Week returns with a look at Peacock’s massive NFL Wild Card playoff game, which set a record for the most-watched streaming broadcast of all time.

Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.

EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.

EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.

Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.

Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.

EDO continues to gain traction as a leading measurement provider for Convergent TV, announcing new deals with Fubo and Experian.

Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports according to EDO TV outcomes data.

Advertisers during the NBA’s inaugural In-Season Tournament were 31% more likely to drive consumer engagement than the broadcast & primetime average.

New privacy-safe integration increases granularity of EDO IdentitySpine™, boosting client ad performance with precision-targeted media strategies.