308 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read
Who Won the Week? 1/23/24: Solo Stove Fires CEO After Big Campaign, Previewing Delivery Apps at This Year's Super Bowl
Who Won the Week is back with a new episode of sports media and TV advertising talk. We cover Solo Stove’s CEO firing and how delivery apps might fare at the Super Bowl.
EDO Team January 24, 2024 1 min read
Why Advertisers Were Rooting for a Super Bowl Rematch
TV outcomes data provider EDO used its Engagement Rate Index to calculate how likely viewers were to engage with ads during NFL telecasts moments after they air.
EDO Team January 17, 2024 4 min read
Who Won the Week? 1/16/24: Peacock’s Record-Setting NFL Playoff Game, Popeyes’ Breakout Ad, and the Rise of the WNBA
Who Won the Week returns with a look at Peacock’s massive NFL Wild Card playoff game, which set a record for the most-watched streaming broadcast of all time.
EDO Team January 17, 2024 1 min read
Who Won the Week? 1/9/24: The NFL Advertising Awards
Who Won the Week returns with the 2023 NFL Advertising Awards. See how Burger King, Capital One, and New Balance brought home the bacon in 2023.
EDO Team January 16, 2024 1 min read
EDO CEO Chats Signal Loss with Beet.TV
EDO CEO Kevin Krim sat down with Beet.TV to discuss the challenge of signal loss in Convergent TV measurement and how EDO is working to overcome them.
EDO Team January 5, 2024 1 min read
EDO CEO Kevin Krim talks ad-supported streaming on CNBC Squawk Box
EDO CEO Kevin Krim stops by CNBC’s Squawk Box to review the year in TV advertising. In 2023, the industry shifted toward ad-supported streaming.
EDO Team January 3, 2024 1 min read
Who Won the Week? 1/2/24: Pop-Tarts, the NFL, and Temu
Who Won the Week returns for 2024 with a look at all the latest sports TV advertising news. We’ll discuss Pop-Tarts’ big stunt, the NFL’s Christmas ratings, and more.
EDO Team January 2, 2024 1 min read
Who Won the Week? 12/19/23: Brands Win with NBA In-Season Tourney
Who Won the Week returns with an analysis of the NBA’s successful In-Season Tournament and Peacock’s new NFL partnership with Nielsen.
EDO Team December 20, 2023 1 min read