See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.

NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.

Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.

Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.

Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.

Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.

Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII

EDO’s analysis of the Q4 2023 travel season found that Emirates Airlines was the most effective TV advertiser and viewers in Salt Lake City were most engaged with ads.

Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.

EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.

EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.

2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.