304 Results
EDO Names Most Effective Ads of 2023 Across Auto, CPG, Pharma, Retail, Banking, and More
The TV outcomes company recognizes the year’s most engaging ads across English-language and Spanish-language media in 12 categories
EDO Team January 25, 2024 4 min read
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
Paramount’s Yellowstone Universe and Disney’s latest installment of The Bachelor Franchise, The Golden Bachelor, enter primetime broadcast’s top 10
EDO Team January 25, 2024 4 min read
Advertising on MLB Opening Day Might Seem Risky. It’s Safer Than You Think.
Ads on MLB Opening Day and Opening Weekend telecasts in 2023 were more likely to engage viewers than spots during the league’s postseason.
EDO Team February 7, 2024 3 min read
Who Won the Week? 2/6/24: Super Bowl Ads Preview — Sports Betting, Beer Brands Prepare for the Big Stage
Who Won the Week returns with a preview of Super Bowl LVIII advertising. We break down the battles for engagement going on in the sports betting and beer categories.
EDO Team February 6, 2024 1 min read
See the Creative Trends That Scored Big at Super Bowls Past
To help marketers prepare for the Super Bowl, EDO and Vidmob combined their expertise for deeper insights into the creative choices that drive results on TV.
EDO Team February 2, 2024 3 min read
Who Won the Week? 1/30/24: Carnival vs. Royal Caribbean, Michelob + Messi, and State Farm's Super Bowl Decision
Carnival Cruise Line scored big with ads during this weekend’s NFL playoffs — and what will State Farm do at Super Bowl LVIII?
EDO Team January 30, 2024 1 min read
From Lil Jon to Yellowstone: The 20 Most Engaging English-Language TV Shows of 2023
Discover 2023’s most engaging English-language TV programs, including 20 primetime cable and broadcast winners that drove the greatest ad effectiveness.
EDO Team January 30, 2024 4 min read
True Crime, Dating Shows Top List of 2023’s Most Engaging Spanish-Language Programs
Discover how EDO investment-grade data helps advertisers optimize SLTV ad engagement for Hispanic and Latinx viewers, expand reach, and improve ROI.
EDO Team January 30, 2024 3 min read
Will You Accept This Rose? Brands Say Yes to High Engagement on The Bachelor Season 28 Premiere
High Viewership on The Bachelor Season 28 Premiere Leads to High Engagement for Brands.
EDO Team January 30, 2024 3 min read
College Football Playoffs: TV Ads During Semifinals Draw More Engagement Than Title Tilt
Ads that ran during the two CFP semifinal games averaged more engagement than spots running during the championship game, according to EDO’s Engagement Rate Index.
EDO Team January 26, 2024 3 min read
2023’s Best Spanish-Language Ads: Good Creative is a Universal Language
Brands with the best ad creative drew exceptional engagement rates with Spanish-language TV network audiences in 2023.
EDO Team January 24, 2024 4 min read
Captivating Campaigns: Ranking 2023’s Biggest TV Ad Engagement Winners
Learn which English-language TV ads scored the highest engagement in 2023. Browse the winners by category and see why CPG, pharma, and retail outperformed the rest.
EDO Team January 24, 2024 5 min read