308 Results
Who Won the Week? 3/26/24: NIL Athletes, Caitlin Clark, Close Games Drive Outcomes for NCAA Ads
Who Won the Week returns with a new episode covering the first week of the NCAA tournament! Learn how TurboTax and other advertisers are capitalizing on Name, Image, and Likeness (NIL) deals to drive engagement during March Madness.
EDO Team March 27, 2024 1 min read
Who Won the Week? 3/19/24: Restaurant Brands Are Hungry for March Madness
Who Won the Week returns with an exciting March Madness episode previewing TV advertising during the men’s and women’s NCAA basketball tournaments.
EDO Team March 20, 2024 1 min read
From Hashtags to Heartstrings: Back-to-School TV Ad Insights for 2024
See how major retailers fared in 2023’s back-to-school season, and find out which creative trends and schedules can level up your TV advertising performance.
EDO Team March 19, 2024 4 min read
The Caitlin Clark Effect: Women’s Basketball Surges in Popularity, Ad Effectiveness Ahead of March Madness
NCAA women’s basketball and its star athlete Caitlin Clark are engagement magnets for ads running during broadcasts.
EDO Team March 14, 2024 3 min read
Who Won the Week? 3/12/24: The 2024 Oscars Edition: Challengers, Dunkin’, Don Julio, and More
Who Won the Week returns with an in-depth analysis of ad effectiveness during the 2024 Oscars.
EDO Team March 13, 2024 1 min read
2024 Oscars Ads Ranked: See Which Brands Generated the Most Engagement
Films, TV shows, and luxury brands were the most effective advertisers during the 2024 Oscars, based on consumer engagement behaviors.
EDO Team March 12, 2024 1 min read
EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
Women’s Tennis and WNBA see biggest year-over-year ad effectiveness improvements while brands such as State Farm and New Balance receive boosts from creatives featuring women athletes.
EDO Team March 7, 2024 3 min read
Who Won the Week? 3/5/24: Netflix is Building an Ad Business Around Love is Blind and Live Sports
Who Won the Week returns with an in-depth analysis of Netflix’s ad business in advance of the Love is Blind season finale.
EDO Team March 6, 2024 1 min read
Streaming the Super Bowl: Who Was Most Engaged with Ads During the Big Game?
Middle-aged men and Missouri residents were among the audiences most likely to engage with streaming ads during Super Bowl LVIII
EDO Team February 27, 2024 3 min read
Top Travel TV Performers: Emirates Airlines Soars Above the Competition, and Salt Lake Steaming Viewers Are Thirsting for a Trip
EDO’s analysis of the Q4 2023 travel season found that Emirates Airlines was the most effective TV advertiser and viewers in Salt Lake City were most engaged with ads.
EDO Team March 19, 2024 4 min read
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Spanish-Language Ads and Hispanic Culture Drive Results During Univision Super Bowl Broadcast
2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.
EDO Team February 14, 2024 3 min read