295 Results
Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
Beyoncé, Mr. T, and the late Carl Weathers topped EDO’s comprehensive list of most engaging celebrities featured in Super Bowl LVIII ads.
EDO Team February 16, 2024 4 min read
Bloomberg’s The Tape: Kevin Krim explains how Super Bowl Ads further prove that Streaming is the new Syndication
EDO CEO Kevin Krim visited Bloomberg to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 1 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LVIII Ads on Squawk Box
EDO CEO Kevin Krim visited CNBC’s Squawk Box to talk about the effectiveness of Super Bowl LVIII advertising.
EDO Team February 13, 2024 2 min read
Spanish-Language Ads and Hispanic Culture Drive Results During Univision Super Bowl Broadcast
2.3 million viewers watched Super Bowl LVIII on Univision — the highest Big Game viewership ever for a Spanish-language network. Here’s which brands capitalized.
EDO Team February 14, 2024 3 min read
Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII
Who Won the Week returns with a review of Super Bowl LVIII ad effectiveness. From CPG, to automotive, to blockbuster movies, we tell you who really won the Big Game.
EDO Team February 12, 2024 2 min read
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
Which brands really won 2024’s Super Bowl LVIII? EDO takes a look at the top trends in Big Game advertising effectiveness, based on consumer engagement data.
EDO Team February 12, 2024 4 min read
Advertising on MLB Opening Day Might Seem Risky. It’s Safer Than You Think.
Ads on MLB Opening Day and Opening Weekend telecasts in 2023 were more likely to engage viewers than spots during the league’s postseason.
EDO Team February 7, 2024 3 min read
Who Won the Week? 2/6/24: Super Bowl Ads Preview — Sports Betting, Beer Brands Prepare for the Big Stage
Who Won the Week returns with a preview of Super Bowl LVIII advertising. We break down the battles for engagement going on in the sports betting and beer categories.
EDO Team February 6, 2024 1 min read
See the Creative Trends That Scored Big at Super Bowls Past
To help marketers prepare for the Super Bowl, EDO and Vidmob combined their expertise for deeper insights into the creative choices that drive results on TV.
EDO Team February 2, 2024 3 min read
Who Won the Week? 1/30/24: Carnival vs. Royal Caribbean, Michelob + Messi, and State Farm's Super Bowl Decision
Carnival Cruise Line scored big with ads during this weekend’s NFL playoffs — and what will State Farm do at Super Bowl LVIII?
EDO Team January 30, 2024 1 min read
From Lil Jon to Yellowstone: The 20 Most Engaging English-Language TV Shows of 2023
Discover 2023’s most engaging English-language TV programs, including 20 primetime cable and broadcast winners that drove the greatest ad effectiveness.
EDO Team January 30, 2024 4 min read
True Crime, Dating Shows Top List of 2023’s Most Engaging Spanish-Language Programs
Discover how EDO investment-grade data helps advertisers optimize SLTV ad engagement for Hispanic and Latinx viewers, expand reach, and improve ROI.
EDO Team January 30, 2024 3 min read