314 Results
2023 NFL Playoff Ads Drive Retail Shoppers Closer To Purchase
Retail ads during 2023 NFL postseason broadcasts drew 22% more engagement than average broadcast or cable primetime ads in the category; Ray-Ban was the most engaging.
EDO Team July 7, 2024 2 min read
Insurers Go On Offense With Successful NFL Advertising
Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.
EDO Team July 9, 2024 2 min read
Appetite for Engagement: Restaurant Brands Soar During 2023 NFL Telecasts
EDO found that restaurant ads during 2023 NFL broadcasts outperformed the category average by 72% during the regular season and a whopping 184% during the postseason.
EDO Team July 6, 2024 2 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
The TV outcomes company assessed ad performance across 15 industries such as Automotive, CPG, Restaurants, and Pharma Rx to highlight consumer engagement trends driving TV ad effectiveness
EDO Team July 2, 2024 3 min read
Why TV Viewers Thirst for Hard Seltzer Ads This Summer
From White Claw to Twisted Tea, see which hard seltzer and lemonade brands are making the biggest splash in 2024 summer TV advertising.
EDO Team June 26, 2024 4 min read
Who Won the Week 6/25/24: The Bear Is Back — And A Recap of NBA Finals Advertising
Who Won the Week returns to wrap up the NBA Finals and look ahead to Season 3 of The Bear.
EDO Team June 25, 2024 1 min read
Why WNBA Advertisers Are Already Winning, Month Into New Season
May 2024 data shows the WNBA's new season driving record engagement for diverse brands, with TV ads up to 300% more impactful than category benchmarks.
EDO Team June 14, 2024 4 min read
Who Won the Week 6/11/24: America’s Pastime Goes Global, and The World’s Games Grow in the U.S.
Who Won the Week returns to dive into MLB’s London Series, QSR advertising, and the Cricket World Cup
EDO Team June 12, 2024 1 min read
Why Share of Search Is a Billion-Dollar Metric for TV Marketers
Insights from an EDO report show a direct correlation between share of search and market share growth.
EDO Team June 10, 2024 4 min read
NFL Advertising Was a Mixed Bag for CPG Food & Beverage Brands in 2023
The 2023 NFL season was interesting for advertisers in the CPG sector, with some highlights, some lowlights and some head-scratching results.
EDO Team June 10, 2024 3 min read
Alcohol Brands Toast a Comeback Year in NFL TV Advertising
From Smirnoff to Barefoot Wines, see which alcohol TV advertisers and creatives topped the 2023-24 NFL leaderboard.
EDO Team June 10, 2024 3 min read