314 Results

Research & Insights

Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads

Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.

EDO Team July 21, 2023 3 min read
TV Tentpoles & Programs

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

EDO Team July 10, 2023 3 min read
TV Tentpoles & Programs

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

EDO Team July 10, 2023 3 min read
Research & Insights

From the Gridiron To The Stage: Universal Lessons From Insurance Advertising

From the Gridiron To The Stage: Universal Lessons From Insurance Advertising

EDO Team April 2, 2023 6 min read
Research & Insights

Do Celebrities Deliver? From Ads to Action with Delivery Service TV Ads

Do Celebrities Deliver? From Ads to Action with Delivery Service TV Ads

EDO Team May 9, 2023 6 min read
EDO in the News

Netflix Partners With EDO to Deliver Outcomes Measurement for Advertisers

Netflix Partners With EDO to Deliver Outcomes Measurement for Advertisers

EDO Team May 17, 2023 2 min read
Research & Insights

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

EDO Team May 25, 2023 6 min read
Research & Insights

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

EDO Team June 7, 2023 2 min read
Thought Leadership

3 Things TV Advertisers Need to Know About Father’s Day

3 Things TV Advertisers Need to Know About Father’s Day

EDO Team June 7, 2023 3 min read
Research & Insights

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

EDO Team June 15, 2023 4 min read
Research & Insights

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

EDO Team June 22, 2023 6 min read
Live Sports

March Madness Marketing (Live Blog): Ready For Anything With TV Intel

March Madness Marketing (Live Blog): Ready For Anything With TV Intel

EDO Team March 22, 2023 7 min read

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