308 Results

Thought Leadership Live Sports NFL & Super Bowl Interviews & Webinars

CNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report

Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.

EDO Team September 11, 2023 2 min read
Research & Insights

A Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy

Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?

EDO Team August 31, 2023 4 min read
Research & Insights

Retail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise

Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.

EDO Team August 31, 2023 3 min read
Thought Leadership

How Innovative Measurement Approaches Help Marketers Gauge Creative Effectiveness

EDO's SVP, Decision Science, John Cripps, Ph.D., and Bain & Company's Cesar Brea discuss optimizing creative efficacy for greater business outcomes

EDO Team August 28, 2023 1 min read
EDO in the News Thought Leadership Live Sports NFL & Super Bowl

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.

EDO Team August 24, 2023 4 min read
Thought Leadership

What Marketers Need to Know About the Future of TV Measurement

EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table

EDO Team August 14, 2023 2 min read
Live Sports

Double or Nothing: Sports Betting's Battle for TV Ad Engagement

With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.

EDO Team July 27, 2023 5 min read
Research & Insights

Snackable Content: How Leading Snack Brands Engage TV Viewers

Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.

EDO Team July 21, 2023 3 min read
Research & Insights

Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads

Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.

EDO Team July 21, 2023 3 min read
TV Tentpoles & Programs

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

EDO Team July 10, 2023 3 min read
TV Tentpoles & Programs

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

EDO Team July 10, 2023 3 min read
Research & Insights

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

EDO Team June 22, 2023 6 min read

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