314 Results
BET and EDO Partner to Measure TV Ad Efficacy
BET and EDO are partnering to measure premium content across ad supported platforms, including VH1 and BETHer as well as tentpole events like the BET Hip Hop Awards.
EDO Team October 11, 2023 2 min readThe Swift Effect: How Taylor’s Support is Boosting Engagement for Ads Featuring Travis Kelce
Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is inescapable. Here’s how it drives engagement for TV ads featuring Kelce as a spokesperson.
EDO Team October 4, 2023 3 min read¡Viva TV en Español! Top Brands Drive Results with Spanish-Language TV
Here’s how leading brands like Lowe’s and Walmart are using Spanish-language TV ads to drive engagement among a growing audience of U.S. Spanish speakers.
EDO Team October 3, 2023 3 min readBack-to-School Brands Thrive with Spanish-language TV Ads
Walmart, Target, and other retailers are using Spanish-language TV ads to engage consumers this Back-to-School season. Here’s a breakdown of the data.
EDO Team September 12, 2023 3 min readCNBC Squawk Box: EDO’s 3 Key Takeaways from our NFL TV Outcomes Report
Watch EDO President and CEO Kevin Krim on CNBC’s “Squawk Box” to share insights from our recent NFL TV Outcomes Report.
EDO Team September 11, 2023 2 min readA Slice Above: How Marco’s, Domino’s, and Papa Johns Battle for Pizza Ad Supremacy
Pizza brands like Domino’s, Marco’s, and Papa John’s spent more than $183 million on TV ads during H1 2023. But did they effectively drive consumer engagement?
EDO Team August 31, 2023 4 min readRetail TV Ad Spend is Down for Back-to-School 2023—But Ad Performance is on the Rise
Though retailers like Target and JCPenney decreased their Back-to-School TV advertising spend this year, their ads delivered stronger engagement than in 2022.
EDO Team August 31, 2023 3 min readHow Innovative Measurement Approaches Help Marketers Gauge Creative Effectiveness
EDO's SVP, Decision Science, John Cripps, Ph.D., and Bain & Company's Cesar Brea discuss optimizing creative efficacy for greater business outcomes
EDO Team August 28, 2023 1 min readEDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min readWhat Marketers Need to Know About the Future of TV Measurement
EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table
EDO Team August 14, 2023 2 min readDouble or Nothing: Sports Betting's Battle for TV Ad Engagement
With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.
EDO Team July 27, 2023 5 min readSnackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min read