304 Results

EDO in the News Thought Leadership Live Sports NFL & Super Bowl

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.

EDO Team August 24, 2023 4 min read
Thought Leadership

What Marketers Need to Know About the Future of TV Measurement

EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table

EDO Team August 14, 2023 2 min read
Live Sports

Double or Nothing: Sports Betting's Battle for TV Ad Engagement

With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.

EDO Team July 27, 2023 5 min read
Research & Insights

Snackable Content: How Leading Snack Brands Engage TV Viewers

Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.

EDO Team July 21, 2023 3 min read
Research & Insights

Primetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads

Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.

EDO Team July 21, 2023 3 min read
TV Tentpoles & Programs

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

Feeding Frenzy: How Shark Week Viewers Engage With TV Ads

EDO Team July 10, 2023 3 min read
TV Tentpoles & Programs

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride

EDO Team July 10, 2023 3 min read
Research & Insights

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry

EDO Team May 25, 2023 6 min read
Research & Insights

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers

EDO Team June 7, 2023 2 min read
Thought Leadership

3 Things TV Advertisers Need to Know About Father’s Day

3 Things TV Advertisers Need to Know About Father’s Day

EDO Team June 7, 2023 3 min read
Research & Insights

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance

EDO Team June 15, 2023 4 min read
Research & Insights

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads

EDO Team June 22, 2023 6 min read

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