304 Results
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
NFL holds five of the top ten most engaging TV programs in the last year while Amazon’s TNF debut and Spanish-language record strong engagement.
EDO Team August 24, 2023 4 min readWhat Marketers Need to Know About the Future of TV Measurement
EDO’s SVP of Client Solutions, Laura Grover, shares key insights at the VAB’s “The State of TV Measurement” executive round table
EDO Team August 14, 2023 2 min readDouble or Nothing: Sports Betting's Battle for TV Ad Engagement
With the increasing legalization of sports betting in the U.S., the industry has invested heavily in TV advertising. Here’s how they're engaging viewers.
EDO Team July 27, 2023 5 min readSnackable Content: How Leading Snack Brands Engage TV Viewers
Snack brands are most successful when they highlight stories of people snacking together. Download the full report to learn how top brands do it best.
EDO Team July 21, 2023 3 min readPrimetime Pain Relief: OTC Pharma Brands Are Dominating Evening TV Ads
Discover which OTC pharma brands are maximizing engagement with their target audiences and read all about our key findings by downloading our report.
EDO Team July 21, 2023 3 min readFeeding Frenzy: How Shark Week Viewers Engage With TV Ads
Feeding Frenzy: How Shark Week Viewers Engage With TV Ads
EDO Team July 10, 2023 3 min readHello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
Hello Barbie, Let’s Go Party: Barbenheimer Fever Takes TV Advertising For A Ride
EDO Team July 10, 2023 3 min readA Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
A Foundation of Success: From Ads to Action With TV Ads in the Beauty Industry
EDO Team May 25, 2023 6 min readReality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
Reality Bites: How Fast-Food Brands Are Winning with Reality TV Viewers
EDO Team June 7, 2023 2 min read3 Things TV Advertisers Need to Know About Father’s Day
3 Things TV Advertisers Need to Know About Father’s Day
EDO Team June 7, 2023 3 min readTaylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
Taylor Swift and Value-Based Messaging: How Credit Card Brands Drive TV Ad Performance
EDO Team June 15, 2023 4 min readFur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
Fur Will Fly: Inside the Alpha-Dog Brand Battle for Pet Food TV Ads
EDO Team June 22, 2023 6 min read