EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
295 Results
Culture Heroes: How Nicole Silberberg Cultivates Curiosity In (and Out of) EDO Media Analytics
EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.
EDO Team August 29, 2024 4 min read
EDO Culture Heroes: How Louis Capon Finds a Way (Or Makes One)
Q&A with EDO Marketing Operations Associate Louis Capon, on how he embraces EDO’s core value of “Find a Way or Make One.”
EDO Team August 28, 2024 3 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
Optimizing the Convergent TV Funnel: Unleash the Power of Emotional Resonance
In an insightful recent webinar hosted by Ad Age, EDO leader Charlie Weiss discussed emotional resonance, AI, and other key developments in CTV.
EDO Team August 14, 2024 1 min read
Record Audiences, Impactful Ads: How Women’s College Hoops Soared in 2024
Women's NCAA basketball ads saw a 44% year-over-year engagement increase in 2024, with top brand Degree outperforming the average by 167%.
EDO Team August 16, 2024 3 min read
By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops
Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.
EDO Team August 19, 2024 3 min read
Full Court Press: How Rising NBA Stars Changed the TV Ad Game in 2024
2024 NBA Finals ads outperformed average primetime TV spots by 86%, with regular season games delivering 12% higher engagement.
EDO Team August 12, 2024 3 min read
Gridiron Gains: Banking & Finance Brands Score Big With NFL TV Ads
Banking and finance brands significantly increased TV advertising engagement and spend during the 2023-24 NFL season.
EDO Team July 23, 2024 3 min read
Who Won the Week 7/9/24: Beer Brands Score Big During Summer Soccer and Tennis
Who Won the Week returns with a look at how beer advertisers are driving results during summer soccer and tennis tournaments.
EDO Team July 10, 2024 1 min read
Insurers Go On Offense With Successful NFL Advertising
Insurance ads during 2023 NFL ads delivered strong engagement for brands like USAA and Liberty Mutual.
EDO Team July 9, 2024 2 min read
Rev Up Your Advertising Game: How Non-Luxury Auto Brands Shine During NFL Ad Breaks
Learn how NFL advertising can elevate your brand's profile and connect with millions of potential customers, featuring insights from the latest NFL season.
EDO Team July 9, 2024 2 min read
Women’s Olympic Events Drive Big Engagement — And Other Stats Brands Need to Know Before the Paris Games
Learn insights from past Olympic advertisers to help plan your 2024 Summer Games media buying strategy.
EDO Team July 9, 2024 3 min read