EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
307 Results
The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers
The 2024 WNBA season didn’t just break records for TV viewership — it was also groundbreaking for brands that advertised during games.
EDO Team November 16, 2024 2 min read
The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff
Recent EDO data suggests that pregame NFL ads are particularly powerful for sports betting and pizza brands.
EDO Team November 15, 2024 3 min read
2024 Holiday TV Ad Success: Lessons from Last Year's Winners
Holiday TV advertising surged in 2023 with spend up 7% year-over-year for the retail category. Big-box stores and resale marketplaces aired the most effective TV creatives.
EDO Team November 14, 2024 4 min read
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year
Consumer engagement and estimated TV ad spend increased 6% and 7% respectively across all basketball programming during 2023-24 seasons
EDO Team October 16, 2024 3 min read
TV Ads on Spanish-language Networks Outperform Ads on English-language TV
Retailers ride higher sales while TV advertising spikes during busy holiday shopping season
EDO Team October 8, 2024 3 min read
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ad measurement firm EDO breaks down how advertising engagement played out in the first week of the 2024 NFL season
EDO Team September 18, 2024 3 min read
HOT TO GO: How Sexual and Reproductive Health Brands’ Ads Are Heating Up This Summer
Sexual and reproductive health brands increased their advertising spend across the board from May to August 2024 — and many have found huge success.
EDO Team September 16, 2024 3 min read
How To Measure TV Advertising Effectiveness: Methods and Metrics
Marketers need the right technology and metrics to measure TV ad impact, focusing more on TV outcomes.
EDO Team September 12, 2024 7 min read
Culture Heroes: How Nicole Silberberg Cultivates Curiosity In (and Out of) EDO Media Analytics
EDO’s Culture Heroes are teammates recognized for their commitment to our core values. This quarter, meet Media Analytics Associate Nicole Silberberg.
EDO Team August 29, 2024 4 min read
EDO Culture Heroes: How Louis Capon Finds a Way (Or Makes One)
Q&A with EDO Marketing Operations Associate Louis Capon, on how he embraces EDO’s core value of “Find a Way or Make One.”
EDO Team August 28, 2024 3 min read
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
EDO Team August 16, 2024 2 min read
By the Numbers: TV Ad Winners and Underdogs in 2024 Men’s College Hoops
Advertisers saw growing TV engagement throughout the 2023-24 NCAA men's basketball season, with the championship outshining the primetime broadcast and cable average by 76%.
EDO Team August 19, 2024 3 min read