Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
351 Results
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read
How Are Tariffs Reshaping Consumer Engagement? Outcomes Data Has the Answer
EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.
EDO Team May 22, 2025 3 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read
Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator
EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.
Kevin Krim May 19, 2025 3 min read
Upfronts Dispatch, Day 3: Rebrands and Rollouts Highlight Newsworthy Final Day
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 15, 2025 4 min read
Upfronts Dispatch, Day 2: Big Stars, Big IP, Big Cultural Impact
EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.
Kevin Krim May 14, 2025 3 min read
Upfronts Dispatch, Day 1: Flexing the Star Power of Live Moments
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Kevin Krim May 13, 2025 4 min read
From Skims to Carvana: Brands are breaking through to WNBA viewers
Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.
EDO Team May 7, 2025 3 min read
How TV Marketers Can Drive Reliable Results Amid Uncertainty in the Upfront
Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.
Laura Grover May 7, 2025 3 min read
Advertisers Won Big Across Both the Men’s and Women’s March Madness Tourneys
Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.
EDO Team May 5, 2025 4 min read
Context is King: Redefining TV Creative Strategy for Streaming-First Audiences
Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.
EDO Team April 24, 2025 3 min read
EDO Launches Engaged Audience Planning, Empowering Brands, Agencies, Networks, and Streamers to Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions
Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.
EDO Team April 23, 2025 3 min read