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EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
440 Results
Before Tip-Off: What Sports Betting Brands Need to Know This NBA Season
Only 19% of World Cup ad debuts ran on SLTV after the tournament, even though they kept outperforming. See what brands missed in EDO’s 2026 SLTV report.
EDO Team October 19, 2026 3 min read
Why Basketball is Convergent TV’s Most Versatile Playbook
Basketball ads drove 4.1x primetime impact in 2025-26. See how the NBA Finals, Prime Video, and women’s hoops are reshaping TV ad playbooks.
Laura Grover October 15, 2026 3 min read
After the Final Whistle: Why World Cup Ad Debuts Deserved a Longer Run on SLTV
Only 19% of World Cup ad debuts ran on SLTV after the tournament, even though they kept outperforming. See what brands missed in EDO’s 2026 SLTV report.
EDO Team October 19, 2026 2 min read%20-%20Edited.jpg)
NBA Finals Ads Generated 132x the Impact of Primetime TV as Basketball Delivers Powerful Engagement Across the Board in EDO's 2026 Basketball TV Outcomes Report
Basketball ads delivered 4.1x the impact of primetime TV in 2025-26. See how the NBA Finals, WNBA, and NCAA tournaments performed in EDO’s new report.
EDO Team October 15, 2026 3 min read
Hydration Breaks and Soccer Tie-Ins: What Drove SLTV's World Cup Success
See how McDonald’s, Burger King, Toyota, and Telemundo’s hydration breaks drove the biggest results on Spanish-Language TV during the 2026 World Cup.
EDO Team October 13, 2026 2 min read
It's No Mystery: The Traitors Premiere Was a Boon for Advertisers
The Traitors: New Blood premiere ads delivered 8.5x the impact of the average primetime ad. See which brands, from Valentino to Kohl's, stood out.
EDO Team October 5, 2026 3 min read
Where Reach and Engagement Are on the Rise: SLTV's 2026 Ad Effectiveness Story
SLTV ads were 24% more effective than English-language TV in 2026, with GovX, Taco Bell, and Pizza Hut leading EDO's top performers.
EDO Team October 5, 2026 2 min read
Spanish-Language TV Ads Drive Nearly 50% More Impact Than English-Language Ads in EDO’s Third Annual SLTV Outcomes Report
EDO's 2026 SLTV Outcomes Report finds Spanish-language TV ads drove 47% more impact than English-language ads, with SLTV's edge up 34% year-over-year.
EDO Team September 30, 2026 4 min read
Spanish-Language TV Translates to Big Wins for Advertisers
Spanish-Language TV ads were 47% more effective than English-Language TV this year. Get the key takeaways from EDO's 2026 SLTV Outcomes report.
Laura Grover September 30, 2026 3 min read
Contextual Targeting Drives Ad Optimization: EDO's Matt Ulrich Shares Insights at CIMM Summit XV
At CIMM Summit XV, EDO's Matt Ulrich shared how scene-level contextual targeting and TV outcomes data help brands optimize ad performance.
EDO Team September 28, 2026 3 min read
2026 WNBA Playoffs On Pace to Be a Blockbuster for Brands
WNBA regular-season ads were 35% more engaging than last year. See which brands and creatives stood out, and what advertisers can expect this postseason.
EDO Team September 23, 2026 3 min read
Know What Works in NYC: How EDO’s Alison Yobage Optimizes Her Annual U.S. Open Trip
EDO's Alison Yobage shares her insider guide to the U.S. Open, from ticketing strategy and Fan Week to sponsor perks and celebrity backs.
EDO Team September 22, 2026 6 min read