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EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
433 Results
Spanish-Language TV Ads Drive Nearly 50% More Impact Than English-Language Ads in EDO’s Third Annual SLTV Outcomes Report
EDO's 2026 SLTV Outcomes Report finds Spanish-language TV ads drove 47% more impact than English-language ads, with SLTV's edge up 34% year-over-year.
EDO Team September 30, 2026 4 min read
Spanish-Language TV Translates to Big Wins for Advertisers
Spanish-Language TV ads were 47% more effective than English-Language TV this year. Get the key takeaways from EDO's 2026 SLTV Outcomes report.
Laura Grover September 30, 2026 3 min read
Contextual Targeting Drives Ad Optimization: EDO's Matt Ulrich Shares Insights at CIMM Summit XV
At CIMM Summit XV, EDO's Matt Ulrich shared how scene-level contextual targeting and TV outcomes data help brands optimize ad performance.
EDO Team September 28, 2026 3 min read
2026 WNBA Playoffs On Pace to Be a Blockbuster for Brands
WNBA regular-season ads were 35% more engaging than last year. See which brands and creatives stood out, and what advertisers can expect this postseason.
EDO Team September 23, 2026 3 min read
Know What Works in NYC: How EDO’s Alison Yobage Optimizes Her Annual U.S. Open Trip
EDO's Alison Yobage shares her insider guide to the U.S. Open, from ticketing strategy and Fan Week to sponsor perks and celebrity backs.
EDO Team September 22, 2026 6 min read
Ahead of SNL Premiere, a Look Back at Season 51's Top Ads
Before SNL Season 52 premieres, EDO breaks down last season's most effective TV ads, from T-Mobile and Spotify celebrity spots to Purina's pet ads.
EDO Team September 22, 2026 4 min read
College Football Week 0: The Brands Starting the Season on a Hot Streak
Week 0 ads drove 4.4x the impact of the average primetime ad. See how Marco's Pizza, Taco Bell, Amazon and more scored with college football fans.
EDO Team September 10, 2026 3 min read
What Actually Works in NFL Sponsorships
Which NFL sponsorships actually work? EDO's data on 1,443 placements reveals the top-performing integrations and brands from 2025-26.
EDO Team September 7, 2026 2 min read
We Studied the Creative and Media Factors That Drive Super Bowl Ad Performance — Here’s What We Learned
Not all Super Bowl ad performance is in your control. See what EDO's data reveals about pod position, ad length, and celebrity casting.
EDO Team September 10, 2026 3 min read
"Always Sunny" Keeps Shining for Advertisers
Four brands, one ad each: see how Subaru, Marco's Pizza, Dairy Queen, and ICOTYDE drove the biggest engagement lifts of Shark Week 2026.
EDO Team September 4, 2026 2 min read
The NFL is Back: Here’s What Worked for Advertisers Last Season.
NFL ads outperformed primetime TV by 10% last season — and 226% during the Super Bowl. See which brands won big in EDO's 2025-2026 NFL TV Outcomes Report.
EDO Team September 3, 2026 3 min read
The NFL's Real Scoreboard Runs on Outcomes
Does NFL ad inventory really pay off? EDO's 4th annual NFL TV Outcomes Report breaks down the outcomes data behind premium sports advertising.
Kevin Krim September 2, 2026 4 min read