Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
335 Results
Women's Sports Ad Spend Surges 139% as Ad Impact Outpaces Primetime
Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.
EDO Team March 24, 2025 3 min read
Women’s Sports Starpower is Through the Roof — Here’s How TV Advertisers Can Capitalize
Advertisers looking to make smart spending decisions should be responsive to three key trends that will help define 2025 in women’s sports TV advertising.
Laura Grover March 24, 2025 4 min read
The OscarsⓇ Effect: How the 2025 Broadcast Delivered Exceptional Ad Engagement
EDO's analysis reveals 2025 Oscars TV ads drove 172% more engagement than primetime average, with VW, Starbucks, and Emirates leading in consumer response.
EDO Team March 19, 2025 3 min read
From Amazon to Zillow: Brands That Are Winning in Women's Soccer
Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.
EDO Team March 14, 2025 3 min read
TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers
Women’s sports continue to break records as TV viewership surges 139% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax.
EDO Team March 11, 2025 3 min read
Outcomes at Scale: How Paramount and EDO are Transforming Cross-Platform Measurement
Paramount's Travis Scoles and EDO's Kevin Krim discuss cross-platform, outcomes-based TV marketing, showing how mid-funnel metrics and AI drive 3.8x better advertising results.
EDO Team March 4, 2025 2 min read
EDO’s Convergent TV Outcomes Report Details Data-Driven Strategies for Body & Skincare Advertisers
Omnilux, Dr. Squatch, and Plexaderm were the most effective at driving consumer behavior, according to EDO’s investment-grade data.
EDO Team February 28, 2025 3 min read
EDO's Super Bowl Scorecard: Measuring The Outcomes That Matter
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 12, 2025 3 min read
EDO on CNBC: Kevin Krim Breaks Down Super Bowl LIX Ads on Squawk Box
Kevin Krim, EDO Inc. president and CEO, joins ‘Squawk Box’ to discuss last night’s Super Bowl commercials, key takeaways from advertisers, and more.
EDO Team February 10, 2025 1 min read
Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data
On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.
Kevin Krim February 10, 2025 3 min read
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
EDO Team February 10, 2025 4 min read
2025 NFL Playoff Ads Drive 92x Greater Consumer Engagement Than the Primetime Average
NFL playoff ads for the 2024-25 season were 52% more effective than typical primetime ads. Fast food and fast casual bargains came out on top.
EDO Team February 6, 2025 3 min read