Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
362 Results
EDO & The Current — Vertical AI: The Future of TV Advertising
EDO CEO Kevin Krim explains how vertical AI and predictive behavioral data are transforming TV advertising measurement in The Current's ‘5 Minutes’ series.
EDO Team August 15, 2025 4 min read
WNBA 2025 First-Half Update: Ad Effectiveness is Up 3% YoY
WNBA 2025 first-half TV advertising analysis: Caitlin Clark games multiply total ad impact by 4.8x; food brands dominate creative performance.
EDO Team August 6, 2025 3 min read
As Americans Turned Away From Beer, Liquor Ads Landed Best This Past NFL Season
Liquor brands were most effective among NFL Alcohol advertisers during the 2024-25 season, with Smirnoff leading the way.
EDO Team August 4, 2025 3 min read
EDO and TelevisaUnivision: The Cultural Multiplier Effect in Hispanic TV Advertising
EDO and TelevisaUnivision reveal how Spanish-language TV drives 50% engagement lift. Learn three simple steps to Hispanic TV advertising success.
EDO Team July 30, 2025 3 min read
EDO and Affinity Solutions Find Creative Quality Triples In-Store Sales Impact Versus Frequency for QSRs
New research combines EDO’s TV outcomes data and Affinity’s Fansactions™ to reveal that creative quality, strategic sports buys, and DMA optimization drive higher QSR TV ROI
EDO Team July 29, 2025 2 min read
Super Bowl Ads Performed Best in Las Vegas, Miami, and New York
Uncover which DMAs, demographics, and product categories delivered the highest Super Bowl LIX ad engagement to inform your 2025-26 NFL strategy.
EDO Team July 21, 2025 3 min read
Mid-Funnel Outcomes Come to Programmatic — 15 Years in the Making
EDO CEO Kevin Krim explains why EDO's new programmatic partnership with The Trade Desk represents the future of the TV ad marketplace.
Kevin Krim July 7, 2025 3 min read
EDO Reveals 2025’s Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi’s Lead the Way
Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s top TV ads from CPG to Travel.
EDO Team July 10, 2025 3 min read
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX.
EDO Team June 13, 2025 2 min read
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
Advertisers can now access EDO’s predictive outcomes data within The Trade Desk to optimize CTV and digital video performance.
EDO Team June 10, 2025 2 min read
In Our AI Future, Human Creativity Is Imperative
EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.
Kevin Krim June 3, 2025 5 min read
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read