Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
418 Results
Swish! The Brands Who Drove Results at the 2026 WNBA All-Star Game
EDO ranked all 1,248 World Cup ads by engagement. See how a prediction market's Chalamet ad beat beer, cars, and sneakers for the top spot.
EDO Team July 28, 2026 2 min read
Dispatches from Cannes: When Everyone’s Focused on Fortresses, We Might Take Inspiration from Venice
Kevin Krim shares his Cannes Lions 2026 takeaways on outcome-based optimization and why the ad industry needs a Venice, not more fortresses
Kevin Krim June 26, 2026 3 min read
5 Insights Ahead of Our 5th Cannes: What We Learned From Being a Decade Early to TV Outcomes
Kevin Krim, EDO's CEO, highlights five trends defining the next era of TV outcomes measurement.
Kevin Krim June 20, 2026 4 min read
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
EDO Powers ChatEDO™ with Snowflake Cortex AI, Delivering Agentic AI That Runs Where the Data Lives
EDO is leveraging Snowflake Cortex's best-in-class agentic capabilities to power ChatEDO, its easy-to-use ad intelligence chat interface.
EDO Team June 16, 2026 5 min read
EDO’s ChatEDO™, built with Amazon Bedrock, Brings Enterprise, Investment-Grade AI to Convergent TV Measurement
EDO is partnering with Amazon Bedrock to power its ad intelligence chatbot, ChatEDO, combining performance, cost-efficiency, and model choice.
EDO Team June 17, 2026 4 min read
EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time
EDO is teaming up with Roblox to deliver investment-grade outcomes measurement inside the Roblox platform, covering branded events and in-game integrations.
EDO Team June 18, 2026 4 min read
EDO CEO Kevin Krim Earns ADWEEK 50 Honors
EDO CEO Kevin Krim was named to the ADWEEK 50, honoring executives driving meaningful change through strategic vision, operational rigor, and innovation.
Kevin Krim June 9, 2026 2 min read
EDO on Fox Business: Kevin Krim on Why the Knicks in the Finals Is a 'Huge Win' for Advertisers
EDO CEO Kevin Krim visits FOX Business' The Claman Countdown to talk about what the Knicks' NBA Finals appearance means for advertisers.
EDO Team May 29, 2026 3 min read
AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.
EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.
Kevin Krim June 5, 2026 3 min read
EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team June 4, 2026 5 min read
EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium
EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.
EDO Team June 2, 2026 2 min read