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EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
407 Results
Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026
EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.
Kevin Krim May 8, 2026 4 min read
EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement
EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.
EDO Team May 8, 2026 2 min read.jpg)
EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team April 22, 2026 4 min read
Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free
EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.
Kevin Krim April 22, 2026 4 min read
These Brands Scored Big at Women’s March Madness
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who won big in 2026.
EDO Team April 20, 2026 2 min read
Returning Champs Gatorade and AT&T Shine at NCAA Women’s Tourney
The NCAA Women's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
Here's Who's Winning Big in the Men's NCAA Tournament
The NCAA Men's Basketball Tournament is a great opportunity for brands to drive engagement with a leaned-in audience. Here's who's capitalizing.
EDO Team April 2, 2026 2 min read
How Great Clips and Home Depot Drive Results at the NCAA Women’s Basketball Tournament
NCAA women’s basketball ads drove more impact than the average ad on primetime broadcast or cable, according to EDO’s Women’s Sports TV Outcomes Report.
EDO Team March 23, 2026 2 min read
The WNBA — and Its Stars — Score Major Buckets for Brands
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 13, 2026 3 min read
These Brands Are Killing It in Women's Sports
EDO’s 2026 Women’s Sports TV Outcomes Report reveals the top-performing brands, creatives, and events in women's sports TV advertising.
EDO Team March 10, 2026 2 min read
EDO TV Outcomes Report: Women's Sports Outperform Primetime Ad Impact for 2nd Straight Year
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team March 10, 2026 3 min read-Feb-25-2026-09-40-33-4129-PM.png)
NBA Ad Impact is Up 62% YoY — And These Brands Are Leading the Way
EDO data shows ads that ran during the 2025-26 NBA regular season prior to the All-Star break drove 3.5x as much impact as the primetime average.
EDO Team February 25, 2026 3 min read