Resources
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
417 Results
From Clicks to Queries: What a 202% Jump in AI Search Activity Says about the Changing Customer Journey
Laura Grover, EDO's SVP & Head of Client Solutions, shares new research from EDO on the rise of zero-click search and what it means for ad measurement.
Laura Grover June 15, 2026 4 min read
EDO Powers ChatEDO™ with Snowflake Cortex AI, Delivering Agentic AI That Runs Where the Data Lives
EDO is leveraging Snowflake Cortex's best-in-class agentic capabilities to power ChatEDO, its easy-to-use ad intelligence chat interface.
EDO Team June 16, 2026 5 min read
EDO’s ChatEDO™, built with Amazon Bedrock, Brings Enterprise, Investment-Grade AI to Convergent TV Measurement
EDO is partnering with Amazon Bedrock to power its ad intelligence chatbot, ChatEDO, combining performance, cost-efficiency, and model choice.
EDO Team June 17, 2026 4 min read
EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time
EDO is teaming up with Roblox to deliver investment-grade outcomes measurement inside the Roblox platform, covering branded events and in-game integrations.
EDO Team June 18, 2026 4 min read
EDO CEO Kevin Krim Earns ADWEEK 50 Honors
EDO CEO Kevin Krim was named to the ADWEEK 50, honoring executives driving meaningful change through strategic vision, operational rigor, and innovation.
Kevin Krim June 9, 2026 2 min read
EDO on Fox Business: Kevin Krim on Why the Knicks in the Finals Is a 'Huge Win' for Advertisers
EDO CEO Kevin Krim visits FOX Business' The Claman Countdown to talk about what the Knicks' NBA Finals appearance means for advertisers.
EDO Team May 29, 2026 3 min read
EDO Launches Sponsored Ad Outcomes™ to Measure Live Sports Sponsorships
EDO's Sponsored Ad Outcomes™ is an AI-powered media measurement tool that automatically detects, classifies, and quantifies live sports brand integrations.
EDO Team June 10, 2026 5 min read
AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.
EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.
Kevin Krim June 5, 2026 3 min read
EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV
EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.
EDO Team June 4, 2026 5 min read
EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium
EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.
EDO Team June 2, 2026 2 min read
EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More
EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.
EDO Team May 19, 2026 2 min read
The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It
EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.
Laura Grover & John Cripps May 19, 2026 4 min read