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100 Results
MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO’s Latest Super Bowl Celebrity Engagement Report
EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking of the most engaging celebrities in Super Bowl LX ads.
EDO Team February 10, 2026 4 min read
EDO on CNBC: Kevin Krim Breaks Down the Top Super Bowl LX Ads on Squawk Box
EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.
EDO Team February 9, 2026 2 min read
Another W for Advertisers: The NFL’s Dominance Continues
NFL ads continued to drive results for a wide range of advertisers during the 2025 regular season — including Arby's, KFC, and Amazon Web Services.
EDO Team January 21, 2026 2 min read
The Magic of the Cup: NBA In-Season Tourney a Win for Brands & Broadcasters
The NBA Cup knockout rounds were hugely successful in driving consumer engagement for advertisers.
EDO Team January 6, 2026 3 min read
College Football Ad Effectiveness Up 10% as Championship Season Looms
College football ads drove 4.7x primetime impact in 2025. Mid-season data reveals top brands, winning creative moves, and tips for championship season.
EDO Team October 31, 2025 3 min read
EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA
Basketball proves one of the most effective media environments for brands, as EDO highlights cultural relevance, advertiser scale, and measurable outcomes.
EDO Team October 27, 2025 3 min read
NBA Advertising Maintains 24% Engagement Lift Over Primetime TV
NBA ads outperformed primetime by 24% in 2024-25. Crunch time ad slots and ideal pod positions added even greater performance.
EDO Team October 16, 2025 3 min read
Brands Bet Big On Men’s and Women’s NCAA Hoops Heading Into New Season
Men's and women's NCAA basketball have proven to be great bets for brands. With the 2025-26 campaign set to get underway, here's what worked last season.
EDO Team October 16, 2025 3 min read
In TV Ad Measurement, the Limitations of the Past Need Not Apply
EDO CEO Kevin Krim discusses his recent Advertising Week panel and the importance of mid-funnel outcomes in a Convergent TV world.
Kevin Krim October 15, 2025 3 min read
Programmatic Buying Has Finally Come to Live Sports — Here’s What You Need to Get It Right
EDO CEO Kevin Krim sheds light on the rise of programmatic TV buying for live sports and best practices for making it a success.
Kevin Krim September 2, 2025 4 min read
NFL Delivers Refreshing Engagement Bump for Food & Beverage Brands
See which Food & Beverage brands won big with NFL fans in 2024-25. Download EDO’s NFL TV Outcomes Report to uncover ad effectiveness insights and boost your strategy.
EDO Team August 28, 2025 2 min read
Women’s Tennis Serves Up 80% More Total Ad Impact Than Primetime
Women's tennis ads drive up to 80% more impact than primetime. See which brands scored big during Grand Slams and why tennis delivers premium ROI.
EDO Team August 22, 2025 3 min read