Thought Leadership

EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.

EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.

EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.

EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.

EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.

EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.

EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.

EDO CEO Kevin Krim visits CNBC's Squawk Box to down the trends that drove consumer engagement at Super Bowl LX.

Laura Grover, EDO's SVP & Head of Client Solutions, explains how marketers can get the most out of TV advertising during a busy Q1 of live sports.

Zero-click search is degrading website visits as a signal of ad-driven consideration and intent. Here's how to fill the gap with the right search data.

EDO CEO Kevin Krim shares his leadership lessons from a decade of building a winning culture at a Vertical AI B2B technology company.

EDO CEO Kevin Krim sheds light on how the "Easy Button" will transform Convergent TV advertising in 2026 — and other predictions for the new year.