Make Your Ads Accountable with AI-Powered TV Outcomes
When your ad is on the line, audience data simply isn’t enough. EDO uses Vertical AI to connect Convergent TV airings to investment-grade behavioral outcomes, unlocking deep competitive intel, smarter buying decisions, and real business impact.
March Madness Top Ads
Every round reshapes the leaderboard. See which brands are driving real consumer engagement as the tournament unfolds.
EDO Always-On: Scaled TV Outcomes, Automated via Vertical AI
Get faster, more comprehensive outcomes measurement with EDO Always-On. Our automated, fully-scaled solution leverages Vertical AI to pipe data directly into the platforms of NBCU, Paramount, and more.
Women’s Sports Beat Primetime — Again
Download EDO’s third annual Women’s Sports TV Outcomes Report to see the brands and creatives driving results.
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TV Outcomes Data Has Never Been More Accessible
Your data is only as powerful as it is accessible. Unlock EDO’s real-time, investment-grade TV intel with natural language prompting inside the friendly confines of an AI chatbot.
Programmatic TV Outcomes — On Amazon, The Trade Desk, and More
Make smarter programmatic TV buys with EDO’s predictive outcomes — seamlessly integrated with Amazon DSP, The Trade Desk, Google DV360, and more.
Predictive outcomes for a streaming-first world
EDO measures the immediate impact of Convergent TV advertising across linear and streaming, so you can prove and optimize your performance with predictive engagement signals that lead to business results.
The world’s leading brands and networks are powered by EDO
Rely on immediate behavioral signals
EDO captures the moment when consumers shift from passive perception to active intent and consideration — matching behavioral engagement signals with ad exposures on every linear network and streaming platform.
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Know your competitors better than they do
Competitive TV data is delayed, and very rarely includes actual performance. EDO’s always on, syndicated data helps you understand not only what your competitors bought, but how they’re performing in real time.
Find the right message, right audience, right placement
Maximize your performance through competitive, category, historical, and predictive intelligence at your fingertips in the Ad EnGage dashboard. Make on-the-fly optimizations while your campaign is still in-flight.
Know what works in Convergent TV with the industry’s only Vertical AI-powered ad performance database
EDO’s proprietary Convergent TV ad database automatically monitors every airing across 120+ linear and streaming TV networks, harnessing the power of Vertical AI to capture metadata, creative efficacy, and media effectiveness — with unparalleled accuracy and precision. Get comprehensive insight into your ad performance — and that of your competitors.
