EDO is a leading platform for measuring the immediate impact of TV advertising — across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence.
Actions Speak Louder Than Words
EDO captures the moment when consumers shift from passive perception to active engagement — matching behavioral engagement signals with what they’re watching on TV.
Optimize across linear and streaming TV for the smartest, most predictive indicator of sales and market share. Make on-the-fly optimizations with access to real-time data. Right message, right audience, right placement.
EDO partners across the entire ad ecosystem — leading marketing, research, and creative professionals from top brands, networks, agencies, and data partners — so they can confidently know what works in their TV and streaming campaigns.
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