Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024.
On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season.
Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles.
Time Stamps:
0:40 - Beer brands use Euro 2024 and Copa America to reach younger, diverse audience
2:29 - Corona ads outperform the Euro 2024 average by 148%
3:13 - Miller Lite ads outperform Copa America 2024 average by 220%
4:07 - Coors ads outperform Wimbledon 2024 average by 65%
5:02 - See the most effective ads of the year at EDO.com/topads
5:55 - Lexus GX ad is 388% more effective than average H1 2024 luxury auto ad
6:30 - Buick ad is 136% more effective than average H1 2024 non-luxury auto ad
7:30 - Like the show? Have suggestions? Drop us a line at marketing@edoinc.com.