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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
2024 Signature Event - Snow Mode ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+557%
|
201K
|
1
|
|
|
2
|
|
2024 Hummer EV - Push the Button (Hummer 2X 0% APR for 60 months)
GMC
|
+505%
|
30MM
|
2
|
|
|
3
|
|
2024 Signature Event - Details Make the Holidays ($2000 Bonus on '25 GV70 | GV80)
Genesis Motors
|
+350%
|
100K
|
3
|
|
|
4
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+285%
|
445MM
|
2
|
|
|
5
|
|
QX80 - Too This, Too That
Infiniti
|
+239%
|
12MM
|
3
|
|
|
6
|
|
We Roll Deep - Team Training ft Eli Manning (NFL Partnership)
Toyota
|
+191%
|
58MM
|
1
|
|
|
7
|
|
2025 K4 - You Can't Look Away
Kia
|
+168%
|
73MM
|
5
|
|
|
8
|
|
Santa Fe - The Drop
Hyundai
|
+124%
|
141MM
|
6
|
|
|
9
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+117%
|
155MM
|
7
|
|
|
10
|
|
Polestar 3 - Choices ($699 Lease Offer)
Polestar
|
+114%
|
39MM
|
4
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Chicken Sandwich Wars: Tender Battle
KFC
|
+856%
|
2MM
|
1
|
|
|
2
|
|
Man Could Use a Hand
Taco Bell
|
+371%
|
14MM
|
1
|
|
|
3
|
|
A Change We Can Appreciate (Cajun Style Turkey)
Popeyes Louisiana Kitchen
|
+199%
|
86MM
|
3
|
|
|
4
|
|
Taste of KFC Deals: $10 Tuesdays
KFC
|
+189%
|
36MM
|
3
|
|
|
5
|
|
Arby's Deep Fried Turkey Sandwiches
Arby's
|
+156%
|
15MM
|
5
|
New
|
|
6
|
|
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia
Chick-fil-A
|
+125%
|
16MM
|
4
|
|
|
7
|
|
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders
KFC
|
+105%
|
105MM
|
5
|
|
|
8
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+102%
|
115MM
|
7
|
|
|
9
|
|
Krabby Patty Kollaboration
Wendy's
|
+97%
|
17MM
|
6
|
|
|
10
|
|
Can I Please Have a Chicken Big Mac?
McDonald's
|
+90%
|
73MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Game Time
Twisted Tea
|
+484%
|
5MM
|
1
|
|
|
2
|
|
Bring the Flavor
Modelo
|
+261%
|
129MM
|
2
|
|
|
3
|
|
Bring the Flavor - Fresa
Modelo
|
+219%
|
80MM
|
2
|
|
|
4
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+102%
|
126MM
|
4
|
|
|
5
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+92%
|
99MM
|
3
|
|
|
6
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+74%
|
845K
|
6
|
|
|
7
|
|
Easy to Sunday - Suit Up feat. Peyton Manning
Bud Light
|
+41%
|
503MM
|
4
|
+1
|
|
8
|
|
Mark of a Fighter - Mechanics
Modelo
|
+38%
|
263MM
|
7
|
-1
|
|
9
|
|
The Good - Folds of Honor Scholarship
Bud Light
|
+27%
|
38MM
|
9
|
|
|
10
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+26%
|
85MM
|
8
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Introducing Eroxon - FDA-Cleared Gel
Eroxon
|
+1528%
|
31MM
|
1
|
|
|
2
|
|
The Future of Soda Is Now
Poppi
|
+941%
|
14MM
|
1
|
|
|
3
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+716%
|
31MM
|
2
|
|
|
4
|
|
Pepsi Zero Sugar
Pepsi
|
+658%
|
24MM
|
3
|
|
|
5
|
|
Weight Loss Treatments from $69/Mo
Hims
|
+494%
|
31MM
|
5
|
New
|
|
6
|
|
La Dolce Vita ft Steve Carell, John Krasinski
Lavazza
|
+299%
|
17MM
|
5
|
-1
|
|
7
|
|
Gillette Intimate
Gillette
|
+213%
|
5MM
|
6
|
-1
|
|
8
|
|
Weight Loss Treatments from $69/Mo
Hers
|
+207%
|
31MM
|
8
|
New
|
|
9
|
|
MMS_0CB
M&M's
|
+204%
|
17MM
|
9
|
New
|
|
10
|
|
Holiday Interruption
M&M's
|
+202%
|
24MM
|
7
|
-3
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Welcome to Sapphire Lounge
Chase Bank
|
+344%
|
25MM
|
1
|
|
|
2
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+176%
|
68MM
|
1
|
|
|
3
|
|
Venture X - Travel
Capital One
|
+134%
|
92MM
|
2
|
|
|
4
|
|
Holiday Night Fever ft John Travolta
Capital One
|
+121%
|
49MM
|
4
|
+3
|
|
5
|
|
Father & Son Business - Business Platinum
American Express
|
+97%
|
75MM
|
4
|
-1
|
|
6
|
|
Cafe Spotting
Capital One
|
+90%
|
68MM
|
5
|
-1
|
|
7
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+45%
|
130MM
|
6
|
-1
|
|
8
|
|
Cafe Spotting
Capital One
|
+33%
|
32MM
|
7
|
|
|
9
|
|
Sapphire Reserve Perks
Chase Bank
|
+31%
|
13MM
|
8
|
|
|
10
|
|
Plant Center - Centurion Lounge - Business Platinum
American Express
|
+31%
|
24MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+353%
|
20MM
|
1
|
|
|
2
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+316%
|
232K
|
1
|
|
|
3
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+162%
|
74MM
|
3
|
|
|
4
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+138%
|
292MM
|
3
|
|
|
5
|
|
Any Day Can Be Payday (MyPay) <<2>>
Chime Bank
|
+112%
|
47MM
|
5
|
|
|
6
|
|
Tax Break Up
Intuit TurboTax
|
+46%
|
221MM
|
6
|
|
|
7
|
|
Justin Herbert - Childhood Dream
SoFi
|
+40%
|
129MM
|
5
|
|
|
8
|
|
Justin Herbert - Generational Support
SoFi
|
+34%
|
46MM
|
7
|
|
|
9
|
|
Two Guys.
NetCredit
|
+22%
|
156K
|
9
|
+1
|
|
10
|
|
Number One Broker
Charles Schwab
|
+19%
|
63MM
|
9
|
-1
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+552%
|
161MM
|
1
|
|
|
2
|
|
Fairest Calls
GEICO
|
+493%
|
89MM
|
2
|
|
|
3
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+395%
|
17MM
|
3
|
|
|
4
|
|
Salute to Service Moment - Pregame Military Flyover
USAA
|
+395%
|
17MM
|
4
|
|
|
5
|
|
USA_GTL
USAA
|
+352%
|
17MM
|
5
|
New
|
|
6
|
|
USAA Salute to Service
USAA
|
+319%
|
14MM
|
6
|
New
|
|
7
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+318%
|
212MM
|
5
|
-2
|
|
8
|
|
Family Photos feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+249%
|
13MM
|
6
|
-2
|
|
9
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+228%
|
20MM
|
7
|
-2
|
|
10
|
|
NIL Deals ft Deion Sanders, Nick Saban (ESPN CGD Sponsor)
Aflac
|
+215%
|
67MM
|
8
|
-2
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Jameson Black Barrel
Jameson
|
+580%
|
104K
|
1
|
|
|
2
|
|
We Do Game Days ft Anthony Anderson
Smirnoff
|
+221%
|
48MM
|
1
|
|
|
3
|
|
We Do Game Days Sweepstakes ft Anthony Anderson
Smirnoff
|
+123%
|
18MM
|
2
|
|
|
4
|
|
Bet
Fireball Whisky
|
+55%
|
27MM
|
3
|
|
|
5
|
|
Crown Royal Deluxe
Crown Royal
|
+19%
|
157MM
|
4
|
|
|
6
|
|
Meet Julia
Jameson
|
+17%
|
78MM
|
5
|
|
|
7
|
|
Patron Cristalino
Patron
|
+7%
|
73MM
|
7
|
New
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Nervive Nerve Relief
Nervive
|
+665%
|
15MM
|
1
|
|
|
2
|
|
NyQuil Severe
NyQuil
|
+48%
|
49MM
|
2
|
|
|
3
|
|
Vicks VapoStick
Vicks
|
+2%
|
58MM
|
1
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+529%
|
61MM
|
1
|
|
|
2
|
|
Rules
VRBO
|
+199%
|
20MM
|
1
|
|
|
3
|
|
Kid Sized
Airbnb
|
+174%
|
111MM
|
3
|
+1
|
|
4
|
|
Girls Trip
Airbnb
|
+142%
|
48MM
|
3
|
-1
|
|
5
|
|
We Came To Play
Disney Cruise Line
|
+120%
|
12MM
|
4
|
|
|
6
|
|
Where Magic Meets The Sea
Disney Cruise Line
|
+112%
|
23MM
|
6
|
|
|
7
|
|
Totally Free
VRBO
|
+109%
|
31MM
|
6
|
|
|
8
|
|
Star-Adventure on Repeat
Royal Caribbean Cruises
|
+53%
|
55MM
|
2
|
|
|
9
|
|
No One Does Fun Like Carnival ft. Shaq
Carnival Cruise Line
|
+45%
|
29MM
|
8
|
|
|
10
|
|
Star-Go All In (Summer 2025)
Royal Caribbean Cruises
|
+30%
|
91MM
|
6
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1330%
|
872K
|
1
|
|
|
2
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+165%
|
77MM
|
2
|
|
|
3
|
|
Holidays - Any Phone, Any Condition (iPhone 16 Pro, iPad, Apple Watch)
Verizon Wireless
|
+80%
|
60MM
|
3
|
|
|
4
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+42%
|
174MM
|
3
|
+1
|
|
5
|
|
Is Patrick Mahomes Saying Goodbye? ft. Snoop Dogg
T-Mobile Wireless
|
+38%
|
88MM
|
5
|
New
|
|
6
|
|
Holidays - All Three on Us (Galaxy S24+, Watch 7, Tab S9 FE 5G. $1,900 Value)
Verizon Wireless
|
+36%
|
63MM
|
6
|
New
|
|
7
|
|
Flying to Verizon - Apple Intelligence (iPhone 16 Pro)
Verizon Wireless
|
+32%
|
428MM
|
6
|
-1
|
|
8
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+25%
|
22MM
|
7
|
-1
|
|
9
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+23%
|
119MM
|
8
|
-1
|
|
10
|
|
Flying to Verizon - Pre-order (iPhone 16 Pro)
Verizon Wireless
|
+15%
|
103MM
|
9
|
-1
|
Top Ad of the Week
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
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According to television data and analytics firm EDO, Kelce’s ads for Campbell’s, DirecTV, and Pfizer in 2023 were 15%, 24%, and 27% more effective, respectively, than those brands’ ads without him.
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ads during NFL Week 1 games delivered 48 times more consumer engagement than the average primetime ad on broadcast and cable TV.
Related Resources
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NFL TV Outcomes Report 2023-2024 Season
To help advertisers better understand what's driving engagement for NFL investments, EDO analyzed every TV ad that ran during 2023-24 NFL programming.
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
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