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Watch 2025’s Top TV Ads

Bailey's - Make it Extra

3.3x as much engagement as the average Alcohol ad airing.

EDO measured every national TV ad by how effectively it drove real consumer behavior — like search and site visits. From alcohol to travel, the top 10 creatives in 15 categories stood out for generating the strongest real-world response. Across all categories, here’s a snapshot of national TV ad activity in the first half of 2025.

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Bailey’s tops off a competitive Alcohol category

Bailey’s claimed the top spot in the Alcohol category by ringing in the summer season with a short-and-sweet picnic spot. Johnnie Walker and Dos Equis followed close behind. 

Rank
Impressions
Ad Duration
1
Make it Extra Bailey's
614MM
15s
2
Classics Never Fade Smirnoff
649MM
15s
3
Believing in Folds of Honor for 14 Years Budweiser
31MM
30s
4
First Delivery Budweiser
181MM
30s
5
What's the Name of That Feeling? Smirnoff
136MM
15s
6
Good Tonight Means Good Tomorrow Johnnie Walker
330MM
15s
7
If Whiskey Could Talk Johnnie Walker
1194MM
15s
8
Luckiest Ice Cubes in the World Dos Equis
108MM
15s
9
Congratulations Salt Dos Equis
7MM
15s
10
Smooth Jameson
216MM
15s
1
Pool Hall ft. Beyonce Levi's
113MM
15s
2
Never Underdressed Mott & Bow
33MM
15s
3
2025 Hoops Quad New Balance
454MM
15s
4
Hoops New Balance
200MM
15s
5
Cowboy Tecovas
169MM
30s
6
Sunday Jogger Vuori Clothing
37MM
30s
7
Never Underdressed Mott & Bow
26MM
30s
8
That Started it All Vuori Clothing
28MM
30s
9
Alien Butler ft. Snoop Dog Skechers
91MM
15s
10
The Day is Long Tecovas
36MM
30s
1
2025 Escalade IQ Cadillac
316MM
30s
2
ADX - Match Your Energy Acura
287MM
30s
3
2025 AMG CLE Cabriolet Mercedes-Benz
67MM
30s
4
TX - For Every Character Lexus
45MM
30s
5
Feel Something Lexus
564MM
30s
6
2025 Escalade IQ - Sky's the Limit ft. Big Boi Cadillac
56MM
30s
7
RDX - Energy of Innovation Acura
54MM
30s
8
2025 Invitation to Lexus SE Lexus
475MM
15s
9
Feel Something Lexus
216MM
15s
10
2025 X-Range - Point X BMW
45MM
30s
1
2024 Hummer EV - Crabwalk GMC
217MM
30s
2
Good Morning, Commuters - Trucks (NFL Sponsor) Toyota
145MM
30s
3
All Electric Prologue - Built by Dreams Honda
125MM
30s
4
2025 Grand Highlander - Grand Luggage (NFL Sponsor) Toyota
16MM
30s
5
2024 Bronco - Call of The Wild Ford
37MM
30s
6
Commitment Ford
119MM
30s
7
We're Here Nissan
24MM
15s
8
Action Weather - Trucks (NFL Sponsor) Toyota
39MM
30s
9
2025 Explorer - Dare to Discover Ford
67MM
30s
10
Drive a Ford Ford
513MM
30s
1
One Small Drop, One Big Change Dove
444MM
15s
2
Keep Her Confident Dove
448MM
15s
3
Touch Says Everything - I See You Gold Bond
1898MM
15s
4
Arm Raising Confidence Dove
830MM
15s
5
Touch Says Everything - I Got You Gold Bond
466MM
15s
6
Body, Meet Face Care Dove
1543MM
15s
7
Shake Up Your Shower Dove
1136MM
15s
8
Metaphor ft. Tate McRae, Dr. Muneeb Shah Neutrogena
435MM
30s
9
Reverse Damage ft. Elizabeth Banks No7
5357MM
15s
10
Renewed Skin ft. Julia Roberts Lancome
142MM
15s
1
Golden Hour Jimmy Dean
103MM
15s
2
Golden Hour Jimmy Dean
178MM
15s
3
Blueberry & Maple Griddle Cake Jimmy Dean
313MM
15s
4
Toasted Pop-Tarts
1044MM
15s
5
School Bus Pop-Tarts
2210MM
15s
6
Ice Cream Sandwich Pop-Tarts
963MM
15s
7
Good Mornings - Dog Walk (Try Protein V2) Cheerios
635MM
15s
8
Toasted Pop-Tarts
155MM
15s
9
Good Mornings - Before School (Try Protein V2) Cheerios
612MM
15s
10
Good Mornings - Before School (Try Protein V1) Cheerios
2377MM
15s
1
Cracking the BBQ Code Doritos
180MM
15s
2
Abduction Doritos
291MM
15s
3
Abduction Doritos
519MM
30s
4
Stomach Brain Dance Kind Healthy Snacks
1207MM
15s
5
The Grind Kind Healthy Snacks
1146MM
15s
6
All Aboard Goldfish
943MM
15s
7
Next Episode Oreo
5843MM
15s
8
Feed Your Fancy Oreo
2123MM
15s
9
Top of the Value Old Trapper
16MM
15s
10
Hear That Crispy Crunch Pringles
797MM
15s
1
Bank is Open ft. Samuel L. Jackson, Spike Lee, Charles Barkley (March Madness) Capital One
250MM
30s
2
Venture X - Travel Capital One
634MM
30s
3
On the Road Again ft. Samuel L. Jackson, Charles Barkley, Jennifer Garner, Willie Nelson, Spike Lee, Jim Nantz Capital One
150MM
30s
4
NBA Sports Fan - Platinum Card American Express
190MM
30s
5
NHL Winter Classic: A Card for Every Team Discover
33MM
15s
6
Delicious Dish ft. Ana Gasteyer, Molly Shannon Capital One
75MM
30s
7
Traveling ft. Jennifer Garner Capital One
238MM
30s
8
Salon ft. Jennifer Coolidge Discover
651MM
15s
9
Double Coffee ft. Jennifer Coolidge Discover
175MM
15s
10
Career Day ft. Derek Jeter Capital One
337MM
30s
1
Postcards from Italy Virgin Voyages
67MM
30s
2
Postcards from Valiant Lady Virgin Voyages
68MM
15s
3
Let's Holiday ft. Orlando Bloom & Drew Barrymore MSC Cruises
1768MM
30s
4
Postcards from Italy Virgin Voyages
64MM
15s
5
Postcards from Scarlet Lady Virgin Voyages
57MM
30s
6
Postcards from Scarlet Lady Virgin Voyages
65MM
15s
7
Postcards from Scarlet Lady Virgin Voyages
834MM
30s
8
Explore the World ft. Torstein Hogan Viking Cruises
115MM
30s
9
Mighty Mississippi River American Cruise Lines
44MM
60s
10
Columbia and Snake Rivers American Cruise Lines
26MM
60s
1
Confident, Guidance Hims
32MM
30s
2
Marcos (GLP-1) Noom
417MM
15s
3
Angelia (GLP-1) Noom
718MM
15s
4
Cam (GLP-1) Noom
225MM
15s
5
Post Office (GLP-1) Noom
1675MM
15s
6
Pickleball (GLP-1) Noom
1480MM
15s
7
Healthy, Confident Hims
155MM
15s
8
Pickleball (GLP-1) Noom
123MM
30s
9
Post Office (GLP-1) Noom
130MM
30s
10
Pool Party: GLP-1 Weight Watchers
281MM
30s
1
No Brainer State Farm
36MM
15s
2
Batman vs Bateman ft. Jason Bateman, SZA, Kai Cenat State Farm
206MM
60s
3
What's the Gecko's Name? GEICO
273MM
30s
4
Bag Check GEICO
46MM
30s
5
Good Juju ft. JuJu Watkins State Farm
63MM
15s
6
How The Gecko Connects GEICO
404MM
30s
7
The Gecko Makes Jam GEICO
500MM
30s
8
No Brainer State Farm
38MM
30s
9
Scapegoat GEICO
122MM
30s
10
How The Gecko Connects GEICO
78MM
15s
1
Todd Relief Factor
207MM
30s
2
Voltaren Gel Voltaren
155MM
15s
3
Relive Great Memories - Hike V3 Voltaren
1581MM
15s
4
Relive Great Memories - Hike V2 Voltaren
1506MM
15s
5
Alternative to Pills (New) Voltaren
1753MM
15s
6
Alan V2 Relief Factor
325MM
30s
7
You're So Back ft. Shaquille O'Neal Icy Hot
535MM
15s
8
Jeff's Sore Back ft. Shaquille O'Neal Icy Hot
1491MM
15s
9
Rise from Pain ft. Shaq Icy Hot
735MM
15s
10
The Power of Two Pain Relievers ft. Shaquille O'Neal Icy Hot
571MM
15s
1
Real Talk Real Change Red Lobster
320MM
30s
2
Greatest Lobsterfest ft. Blake Griffin Red Lobster
2642MM
15s
3
Big Shrimpin - 2 or 3 for $16.99 Red Lobster
643MM
15s
4
3 Course Shrimp-Sensation ft. Joey Fatone (V2) Red Lobster
191MM
15s
5
3 Course Shrimp-Sensation ft. Joey Fatone Red Lobster
742MM
15s
6
Really Big Meal Deal - Size Matters Applebee's
106MM
30s
7
Steak-Cation 2025 Outback Steakhouse
851MM
15s
8
3 Courses $14.99 Outback Steakhouse
4044MM
15s
9
Month of Free Buffalo Wild Wings
242MM
15s
10
All You Can Eat $15.99 Applebee's
1229MM
15s
1
Luxe - $5, $7, $9 Cravings Box Classic Taco Bell
29MM
15s
2
$7 Luxe Cravings Box - Cheesy Dipping Burritos Taco Bell
264MM
15s
3
A Taco Place That's Also a Chicken Place Taco Bell
339MM
15s
4
$6 Shrimp Baskets Long John Silver's
42MM
15s
5
A Taco Place That's Also a Chicken Place Taco Bell
312MM
30s
6
Crispy Chicken Nuggets Are Back Taco Bell
235MM
15s
7
$7 Luxe Cravings Box - Cheesy Dipping Burritos Taco Bell
301MM
30s
8
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
108MM
30s
9
Minecraft Movie Meal - Big Mac or McNuggets McDonald's
17MM
15s
10
$5 $7 and $9 Luxe Cravings Boxes Taco Bell
232MM
15s
1
Compare Hotel Prices ft. Jurgen Klopp Trivago
1312MM
30s
2
Compare Hotel Prices ft. Jurgen Klopp Trivago
649MM
15s
3
Say It Again ft. Jurgen Klopp Trivago
395MM
30s
4
Dreaming of a Concert ft. Kaley Cuoco Priceline
130MM
15s
5
Dreaming of Japan ft. Kaley Cuoco Priceline
126MM
30s
6
Dreaming of the Big Game ft. Kaley Cuoco Priceline
610MM
15s
7
Dreaming of Japan ft. Kaley Cuoco Priceline
590MM
15s
8
Bundle Up ft. Kaley Cuoco Priceline
535MM
15s
9
When You Know Where to Look ft. Jurgen Klopp Trivago
2209MM
30s
10
When You Know Where to Look ft. Jurgen Klopp Trivago
2054MM
15s

How EDO Measures Convergent TV Ad Effectiveness

EDO is the TV outcomes company. Our vertical AI platform connects convergent TV airings to the consumer behaviors that predict sales — like search and site visits — so advertisers can immediately optimize creative and media. Ads on this list are ranked by how much more engagement they drove than the average in their category. A 271% Engagement Rate, for example, means the ad was 271% more effective at driving consumer engagement as compared to its category average.

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