Top NFL Ads 2025-26
Discover the ads that are moving the needle in TV’s most valuable live sports property. EDO’s TV outcomes data measures the ad-driven consumer engagement behaviors that are most predictive of future sales.
Automotive
Explore the top Automotive ads of the NFL season. Rankings refresh weekly — from preseason through the Super Bowl.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
MIL_FTJ
Miller Lite
|
+163%
|
116MM
|
1
|
|
|
2
|
|
BUD_DTK
Bud Light
|
+155%
|
8MM
|
2
|
|
|
3
|
|
BUD_DTE
Bud Light
|
+119%
|
22MM
|
3
|
|
|
4
|
|
MIL_FVS
Miller Lite
|
+105%
|
219MM
|
1
|
|
|
5
|
|
Twisted Tea Hard Iced Tea Original
Twisted Tea
|
+93%
|
6MM
|
5
|
|
|
6
|
|
BUD_DTH
Bud Light
|
+90%
|
8MM
|
5
|
|
|
7
|
|
Michelob Ultra Zero
Michelob Ultra
|
+83%
|
69MM
|
6
|
|
|
8
|
|
Michelob Ultra Superior Light Beer
Michelob Ultra
|
+68%
|
8MM
|
8
|
|
|
9
|
|
BUD_DTB
Bud Light
|
+40%
|
589MM
|
7
|
|
|
10
|
|
BUD_DRX
Bud Light
|
+25%
|
463MM
|
8
|
|
|
1
|
|
Steak Lover by Ella Langley - Sapphire Reserve
Chase Bank
|
+333%
|
22MM
|
1
|
|
|
2
|
|
Cattle Concert by Ella Langley - Sapphire Reserve
Chase Bank
|
+207%
|
25MM
|
2
|
|
|
3
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+132%
|
17MM
|
2
|
|
|
4
|
|
Nothing Like Platinum
American Express
|
+127%
|
231MM
|
3
|
|
|
5
|
|
Burger by David Chang - Sapphire Reserve
Chase Bank
|
+92%
|
18MM
|
3
|
|
|
6
|
|
Nothing Like Platinum V2
American Express
|
+72%
|
21MM
|
6
|
New
|
|
7
|
|
Franklin by Ben Stiller - Sapphire Reserve
Chase Bank
|
+69%
|
10MM
|
6
|
-1
|
|
8
|
|
Send It - Tickets, Centurion Lounge - Formula 1 Sponsor
American Express
|
+36%
|
72MM
|
7
|
-1
|
|
9
|
|
Venture X - Traveling ft. Jennifer Garner
Capital One
|
+28%
|
79MM
|
8
|
-1
|
|
10
|
|
Venture X - Once Upon a Farm (Airport Lounge)
Capital One
|
+28%
|
49MM
|
9
|
-1
|
|
1
|
|
Smirnoff No. 21 Vodka
Smirnoff
|
+190%
|
10MM
|
1
|
|
|
2
|
|
On The Rocks Cocktails Espresso Martini
On The Rocks Cocktails
|
+28%
|
11MM
|
2
|
|
|
3
|
|
Smooth
Jameson
|
+19%
|
96MM
|
2
|
|
|
4
|
|
Whiskey Desire
Crown Royal
|
+5%
|
187MM
|
2
|
|
|
5
|
|
Meet Julia
Jameson
|
+0%
|
78MM
|
5
|
|
|
1
|
|
Gravity - Driven (Tucson Escape) ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+1137%
|
16MM
|
1
|
|
|
2
|
|
Gravity - Driven ft. Timothée Chalamet & Larsen Thompson
Lucid Motors Inc
|
+542%
|
16MM
|
2
|
|
|
3
|
|
Palisade Hybrid - Welcome to More (Throw Mud Around)
Hyundai
|
+414%
|
47MM
|
3
|
|
|
4
|
|
Summer of Performance SE - Match Your Energy ($399/Mo. ADX Lease Offer)
Acura
|
+406%
|
895K
|
4
|
|
|
5
|
|
Palisade Hybrid - Welcome to More
Hyundai
|
+318%
|
169MM
|
5
|
|
|
6
|
|
ADX - Match Your Energy
Acura
|
+215%
|
22MM
|
6
|
+2
|
|
7
|
|
Ford F-150
Ford
|
+213%
|
4MM
|
7
|
+2
|
|
8
|
|
2026 bZ4X - Dentist #10 (NFL Sponsor)
Toyota
|
+203%
|
50MM
|
6
|
+2
|
|
9
|
|
Palisade Hybrid - Welcome to More (Keep Everyone Comfy)
Hyundai
|
+181%
|
50MM
|
6
|
-3
|
|
10
|
|
Palisade Hybrid - Welcome to More (Celebrity Driver)
Hyundai
|
+176%
|
40MM
|
7
|
-3
|
|
1
|
|
Support Group
Inspire
|
+1322%
|
25MM
|
1
|
|
|
2
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+1110%
|
22MM
|
1
|
|
|
3
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+937%
|
8MM
|
3
|
|
|
4
|
|
Reese's Oreo Cup
Reese's
|
+590%
|
21MM
|
4
|
New
|
|
5
|
|
Long Night
Inspire
|
+509%
|
16MM
|
4
|
-1
|
|
6
|
|
New Oreo Puffs
Oreo
|
+451%
|
23MM
|
5
|
-1
|
|
7
|
|
Crazy feat. Tony Hawk
Liquid Death
|
+447%
|
16MM
|
6
|
-1
|
|
8
|
|
Reese's Oreo Cup
Reese's
|
+377%
|
15MM
|
7
|
-1
|
|
9
|
|
GilletteLabs with Exfoliating Bar Razor
Gillette
|
+286%
|
16MM
|
8
|
-1
|
|
10
|
|
Lavazza Italian Roast
Lavazza
|
+280%
|
22MM
|
9
|
-1
|
|
1
|
|
NEF_0BT
Neffy
|
+71%
|
22MM
|
1
|
|
|
2
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+67%
|
20MM
|
2
|
|
|
3
|
|
Number One Doctor Recommended
Tylenol
|
+59%
|
52MM
|
1
|
+2
|
|
4
|
|
Sinex Saline
Sinex
|
+55%
|
22MM
|
3
|
-1
|
|
5
|
|
NyQuil Intense Flu Multi-Symptom
NyQuil
|
+38%
|
34MM
|
4
|
-1
|
|
6
|
|
Walgreens Flu Shot
Walgreens
|
+34%
|
30MM
|
6
|
|
|
1
|
|
Steak Nuggets
Arby's
|
+204%
|
25MM
|
1
|
New
|
|
2
|
|
Special-Edition Gold Sauce - Snack Wrap
McDonald's
|
+166%
|
10MM
|
1
|
-1
|
|
3
|
|
Cantina Chicken Menu
Taco Bell
|
+161%
|
8MM
|
2
|
-1
|
|
4
|
|
Value Is Back on the Menu
McDonald's
|
+139%
|
131MM
|
3
|
-1
|
|
5
|
|
Value Is Back on the Menu - Big Mac
McDonald's
|
+135%
|
117MM
|
4
|
-1
|
|
6
|
|
The Colonel Lived So We Could Chicken - Wings & Wedges
KFC
|
+126%
|
124MM
|
5
|
-1
|
|
7
|
|
Special-Edition Gold Sauce V2
McDonald's
|
+119%
|
38MM
|
6
|
-1
|
|
8
|
|
Steak Nuggets - Favorite Steakhouse
Arby's
|
+96%
|
83MM
|
8
|
New
|
|
9
|
|
Monopoly Gold Edition
McDonald's
|
+95%
|
187MM
|
7
|
-2
|
|
10
|
|
Decades - Y2K Faves
Taco Bell
|
+80%
|
219MM
|
8
|
-2
|
|
1
|
|
Middle of Nowhere (T-Satellite) ft. Billy Bob Thornton
T-Mobile Wireless
|
+431%
|
16MM
|
1
|
|
|
2
|
|
Music...Lights ft. Zoe Saldana (Pre-Order iPhone 17 Pro Now)
T-Mobile Wireless
|
+250%
|
20MM
|
2
|
|
|
3
|
|
Now the Best Network - Fishing ft. Marcello Hernandez
T-Mobile Wireless
|
+228%
|
16MM
|
2
|
|
|
4
|
|
Ain't Our First Rodeo
AT&T Wireless
|
+152%
|
61MM
|
4
|
New
|
|
5
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+122%
|
90MM
|
4
|
-1
|
|
6
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+80%
|
15MM
|
5
|
-1
|
|
7
|
|
Go Grande ft. Zoe Saldana (iPhone 17 Pro)
T-Mobile Wireless
|
+72%
|
213MM
|
6
|
-1
|
|
8
|
|
Now the Best Network ft. Billy Bob Thornton
T-Mobile Wireless
|
+71%
|
141MM
|
7
|
-1
|
|
9
|
|
Savings Zoe Go Grande ft. Zoe Saldana and Jeff Bridges (iPhone 17 Pro)
T-Mobile Wireless
|
+37%
|
255MM
|
8
|
-1
|
|
10
|
|
Drip't Up ft. Kevin Hart (iPhone 17 Pro, iPad, Apple One)
Verizon Wireless
|
+10%
|
16MM
|
9
|
-1
|
|
1
|
|
Josh Allen - MVP Knows MVP - Invest 3K
SoFi
|
+598%
|
16MM
|
1
|
|
|
2
|
|
Josh Allen - MVP Knows MVP (Invest 3K)
SoFi
|
+537%
|
41MM
|
2
|
|
|
3
|
|
Josh Allen - Fantasy Draft (Plus 3k)
SoFi
|
+388%
|
23MM
|
3
|
|
|
4
|
|
Justin Herbert - Generational Support
SoFi
|
+331%
|
10MM
|
2
|
|
|
5
|
|
The Talk
Navy Federal Credit Union
|
+252%
|
18MM
|
3
|
|
|
6
|
|
Plates
Apple
|
+207%
|
15MM
|
6
|
|
|
7
|
|
Josh Allen - Weight Room APY
SoFi
|
+189%
|
22MM
|
7
|
|
|
8
|
|
NER_BTK
NerdWallet
|
+126%
|
30MM
|
8
|
+2
|
|
9
|
|
Josh Allen - Fantasy Draft (4.50% APY)
SoFi
|
+119%
|
51MM
|
6
|
New
|
|
10
|
|
Thinking Things Over
Navy Federal Credit Union
|
+109%
|
52MM
|
9
|
-1
|
|
1
|
|
Wore This
USAA
|
+849%
|
16MM
|
1
|
|
|
2
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+742%
|
23MM
|
2
|
|
|
3
|
|
Grandma Knows
USAA
|
+584%
|
60MM
|
1
|
|
|
4
|
|
Rings-I-Pronounce
USAA
|
+416%
|
19MM
|
4
|
|
|
5
|
|
Smart Play NFL endcard ft. Rob Gronkowski
USAA
|
+384%
|
26MM
|
1
|
|
|
6
|
|
Trainor ft. Patrick Mahomes, Meghan Trainor
State Farm
|
+331%
|
43MM
|
2
|
|
|
7
|
|
Play by Play NFL endcard ft. Rob Gronkowski
USAA
|
+307%
|
16MM
|
7
|
|
|
8
|
|
Dog Park - Pet Insurance
Progressive Insurance
|
+276%
|
75MM
|
8
|
|
|
9
|
|
Rings-I-Pronounce NFL Endcard
USAA
|
+266%
|
84MM
|
8
|
|
|
10
|
|
I Do - NFL Endcard
USAA
|
+252%
|
21MM
|
10
|
New
|
|
1
|
|
Universal Hotels & Resorts
Universal Parks & Resorts
|
+629%
|
30MM
|
1
|
|
|
2
|
|
Premium Economy Seat ft Penelope Cruz
Emirates Airlines
|
+368%
|
57MM
|
1
|
|
|
3
|
|
SOU_VKX
Southwest Airlines
|
+162%
|
83MM
|
3
|
|
|
4
|
|
Rules ft Nick Saban - No Showers
VRBO
|
+149%
|
42MM
|
3
|
|
|
5
|
|
SOU_VKW
Southwest Airlines
|
+127%
|
42MM
|
2
|
|
|
6
|
|
Little Hands: 50% Off Voyage Fare
Disney Cruise Line
|
+110%
|
57MM
|
5
|
|
|
7
|
|
Host ft Nick Saban
VRBO
|
+67%
|
41MM
|
7
|
|
|
8
|
|
Stay Grounded
Airbnb
|
+40%
|
55MM
|
7
|
|
|
9
|
|
California Chill - Now Sailing
Royal Caribbean Cruises
|
+32%
|
59MM
|
6
|
|
|
10
|
|
CAR_AHKY
Carnival Cruise Line
|
+26%
|
16MM
|
9
|
|
Last Updated: October 28, 2025
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