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The 2024-25
NFL Top Ads
Know the ads who are driving the ball all season long. EDO TV Outcomes data shows the proven, predictive impact of every TV ad during the 2024-25 NFL Season. Each week, from Thursday to Monday Night Football, we rank the top ads here.
2024 NFL Season Top Ads
Our creative rankings span a wide range of categories, highlighting the top creatives that were most likely to generate consumer engagement in the category. Each ad is scored based on its performance relative to the category average engagement rate. The engagement rate reflects the ad's performance over the course of the season.
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
We Roll Deep - Team Training ft Eli Manning (NFL Partnership)
Toyota
|
+640%
|
23MM
|
1
|
|
|
2
|
|
Push the Button V2 (Lease 2024 Hummer EV Pickup 2x e4WD $849/mo)
GMC
|
+295%
|
245MM
|
1
|
|
|
3
|
|
2025 K4 - You Can't Look Away
Kia
|
+158%
|
42MM
|
3
|
|
|
4
|
|
Santa Fe - The Drop
Hyundai
|
+147%
|
47MM
|
3
|
|
|
5
|
|
Polestar 3 - The Best Time of Day (Test Drive + $799 Lease Offer)
Polestar
|
+118%
|
155MM
|
3
|
|
|
6
|
|
Every Fan, Every Season ft Eli Manning (NFL Sponsor)
Toyota
|
+116%
|
78MM
|
4
|
|
|
7
|
|
An American Love Story
Volkswagen
|
+111%
|
43MM
|
6
|
|
|
8
|
|
Range Rover Sport - Greatest Hits
Range Rover
|
+45%
|
26MM
|
7
|
|
|
9
|
|
QX80 - Premonition
Infiniti
|
+44%
|
95MM
|
8
|
|
|
10
|
|
BMW i-Series
BMW
|
+44%
|
5MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Man Could Use a Hand
Taco Bell
|
+384%
|
14MM
|
1
|
|
|
2
|
|
Taste of KFC Deals: $10 Tuesdays
KFC
|
+197%
|
36MM
|
2
|
|
|
3
|
|
Krabby Patty Kollaboration
Wendy's
|
+157%
|
60MM
|
3
|
|
|
4
|
|
Can I Please Have a Chicken Big Mac?
McDonald's
|
+152%
|
17MM
|
4
|
|
|
5
|
|
Real Fans Present Original and Spicy Honey Pepper Pimento Chicken Sandwich - Mike & Celia
Chick-fil-A
|
+131%
|
16MM
|
3
|
|
|
6
|
|
$20 Taste of KFC Deal: Legendary Ft. Deion Sanders
KFC
|
+111%
|
105MM
|
4
|
|
|
7
|
|
Golf Course Ft. Davante Adams
Taco Bell
|
+98%
|
42MM
|
6
|
|
|
8
|
|
$7 Double Meats
Arby's
|
+79%
|
88MM
|
5
|
|
|
9
|
|
Your New Favorite Combo - Starting at $6.99
Pizza Hut
|
+64%
|
23MM
|
6
|
|
|
10
|
|
In-Home Taco Bell feat. Davante Adams
Taco Bell
|
+64%
|
118MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Game Time
Twisted Tea
|
+484%
|
5MM
|
1
|
|
|
2
|
|
Bring the Flavor - Fresa
Modelo
|
+308%
|
36MM
|
2
|
|
|
3
|
|
Bring the Flavor
Modelo
|
+144%
|
24MM
|
3
|
|
|
4
|
|
Mark of a Fighter - Mechanics
Modelo
|
+134%
|
145MM
|
3
|
|
|
5
|
|
One Man's Journey feat. Pedro Pascal
Corona
|
+94%
|
15MM
|
5
|
|
|
6
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+90%
|
83MM
|
5
|
|
|
7
|
|
Easy to Sunday - Suit Up feat. Peyton Manning
Bud Light
|
+78%
|
233MM
|
4
|
|
|
8
|
|
Mark of a Fighter - Truck Driver
Modelo
|
+56%
|
49MM
|
6
|
|
|
9
|
|
Mark of a Fighter - Mechanics
Modelo
|
+26%
|
157MM
|
7
|
|
|
10
|
|
Rich and Full of Flavor
Modelo
|
+6%
|
139MM
|
8
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
The Future of Soda Is Now
Poppi
|
+1003%
|
14MM
|
1
|
|
|
2
|
|
Lemon and Lime - Soda's Not a Dirty Word
Poppi
|
+765%
|
31MM
|
2
|
|
|
3
|
|
Pepsi Zero Sugar
Pepsi
|
+704%
|
24MM
|
2
|
|
|
4
|
|
LAV_ASK
Lavazza
|
+349%
|
17MM
|
4
|
|
|
5
|
|
Treatment You'll Actually Love
Hims
|
+320%
|
139MM
|
4
|
|
|
6
|
|
Gillette Intimate
Gillette
|
+236%
|
5MM
|
5
|
|
|
7
|
|
Pepsi Zero Sugar
Pepsi
|
+210%
|
81MM
|
6
|
|
|
8
|
|
Diet Dr Pepper
Dr Pepper
|
+154%
|
19MM
|
7
|
|
|
9
|
|
Not Overthinking Things
M&M's
|
+145%
|
32MM
|
8
|
|
|
10
|
|
Pepsi Zero Sugar
Pepsi
|
+139%
|
2MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Venture X - Travel
Capital One
|
+161%
|
55MM
|
1
|
|
|
2
|
|
Venture X Card - Once Upon a Farm (Airport Lounge)
Capital One
|
+127%
|
19MM
|
1
|
|
|
3
|
|
Cafe Spotting
Capital One
|
+111%
|
68MM
|
2
|
|
|
4
|
|
Father & Son Business - Business Platinum
American Express
|
+87%
|
29MM
|
4
|
|
|
5
|
|
Dad & Son - Dining Benefits, Gold Card
American Express
|
+79%
|
20MM
|
4
|
|
|
6
|
|
Raise the Bar on Game Night (Cash Back on Dining)
American Express
|
+61%
|
94MM
|
5
|
|
|
7
|
|
Cafe Spotting
Capital One
|
+45%
|
32MM
|
6
|
|
|
8
|
|
A Vacation That Stays with You (Platinum Card)
American Express
|
+39%
|
14MM
|
7
|
|
|
9
|
|
Plant Center - Centurion Lounge - Business Platinum
American Express
|
+26%
|
24MM
|
9
|
|
|
10
|
|
Game Console – CashRewards Plus
Navy Federal Credit Union
|
+24%
|
15MM
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+267%
|
20MM
|
1
|
|
|
2
|
|
Credit Builder - Outsmart the System
Credit Karma
|
+250%
|
232K
|
1
|
|
|
3
|
|
Bigger Yard
Credit Karma
|
+169%
|
155K
|
3
|
|
|
4
|
|
Any Day Can Be Payday (MyPay)
Chime Bank
|
+116%
|
74MM
|
4
|
|
|
5
|
|
Pay Everywhere ft Will Ferrell
PayPal
|
+96%
|
275MM
|
4
|
|
|
6
|
|
Justin Herbert - Generational Support
SoFi
|
+23%
|
33MM
|
6
|
|
|
7
|
|
Tax Break Up
Intuit TurboTax
|
+17%
|
224MM
|
7
|
|
|
8
|
|
Justin Herbert - Childhood Dream
SoFi
|
+7%
|
117MM
|
7
|
|
|
9
|
|
VOY_0QD
Voya Financial
|
+7%
|
26MM
|
9
|
|
|
10
|
|
Two Guys.
NetCredit
|
+2%
|
156K
|
10
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Director feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+1063%
|
91MM
|
1
|
|
|
2
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+380%
|
66MM
|
2
|
|
|
3
|
|
NIL Deals ft Deion Sanders, Nick Saban (ESPN CGD Sponsor)
Aflac
|
+333%
|
33MM
|
3
|
|
|
4
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+262%
|
20MM
|
4
|
|
|
5
|
|
Fairest Calls
GEICO
|
+228%
|
38MM
|
5
|
|
|
6
|
|
Director feat. Sam Elliott and Rob Gronkowski
USAA
|
+174%
|
16MM
|
5
|
|
|
7
|
|
Robbed
Progressive Insurance
|
+173%
|
82MM
|
6
|
|
|
8
|
|
Moving In feat. Sam Elliott and Rob Gronkowski (NFL)
USAA
|
+166%
|
47MM
|
7
|
|
|
9
|
|
Nightmare
State Farm
|
+107%
|
53MM
|
8
|
|
|
10
|
|
Coach G
GEICO
|
+106%
|
107MM
|
9
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Icy Hot Pro
Icy Hot
|
+378%
|
17MM
|
1
|
|
|
2
|
|
Sinex Saline
Sinex
|
+123%
|
12MM
|
2
|
|
|
3
|
|
Nervive Nerve Relief
Nervive
|
+117%
|
12MM
|
3
|
|
|
4
|
|
Vicks VapoStick
Vicks
|
+66%
|
19MM
|
1
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
EMI_0YL
Emirates Airlines
|
+399%
|
34MM
|
1
|
|
|
2
|
|
Rules
VRBO
|
+210%
|
20MM
|
1
|
|
|
3
|
|
Girls Trip
Airbnb
|
+140%
|
48MM
|
2
|
|
|
4
|
|
Star-Adventure on Repeat
Royal Caribbean Cruises
|
+134%
|
12MM
|
2
|
|
|
5
|
|
We Came To Play
Disney Cruise Line
|
+126%
|
12MM
|
3
|
|
|
6
|
|
Totally Free
VRBO
|
+113%
|
31MM
|
4
|
|
|
7
|
|
It's About You
United Airlines
|
+63%
|
16MM
|
6
|
|
|
8
|
|
Kid Sized
Airbnb
|
+63%
|
26MM
|
7
|
|
|
9
|
|
No One Does Fun Like Carnival ft. Shaq
Carnival Cruise Line
|
+49%
|
29MM
|
8
|
|
|
10
|
|
Everything for Everyone ft. Shaq
Carnival Cruise Line
|
+44%
|
27MM
|
7
|
|
|
Rank
|
Engagement Rate
READ AS: The ad is +X% more effective at driving consumer engagement than the average performance in its category.
|
Impressions
|
Peak
|
Change
The difference from previous week’s rank to this week.
|
||
|---|---|---|---|---|---|---|
|
1
|
|
Ask Xfinity - Free Unlimited Line, Google Pixel 9 On Us
Xfinity Mobile
|
+1195%
|
872K
|
1
|
|
|
2
|
|
Flying to Verizon (iPhone 16 Pro, iPad, Apple One)
Verizon Wireless
|
+168%
|
17MM
|
2
|
|
|
3
|
|
Flying to Verizon (iPhone 16 Pro) V2
Verizon Wireless
|
+147%
|
48MM
|
2
|
|
|
4
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+138%
|
77MM
|
3
|
|
|
5
|
|
You Can't See It
AT&T
|
+86%
|
18MM
|
4
|
|
|
6
|
|
Flying to Verizon (iPhone 16 Pro)
Verizon Wireless
|
+42%
|
353MM
|
5
|
|
|
7
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+27%
|
174MM
|
6
|
|
|
8
|
|
Magenta Status - Take One ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+12%
|
22MM
|
7
|
|
|
9
|
|
Magenta Status - Take One, Keep Doing Whatever ft. Patrick J. Adams, Gabriel Macht
T-Mobile Wireless
|
+10%
|
119MM
|
8
|
|
|
10
|
|
Flying to Verizon - Pre-order (iPhone 16 Pro)
Verizon Wireless
|
+3%
|
103MM
|
8
|
|
TV Intel & Highlights
News and data coverage throughout the 2024 NFL Season.
A Cheeky Football Ad Isn't Enough for Today's CEO
CMOs invest heavily in increasingly ambitious creative to reach football’s massive TV audiences. But a funny or inspiring ad won’t be enough to satisfy today’s CEOs and CFOs; it needs to impact the bottom line.
Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads
According to television data and analytics firm EDO, Kelce’s ads for Campbell’s, DirecTV, and Pfizer in 2023 were 15%, 24%, and 27% more effective, respectively, than those brands’ ads without him.
2024 NFL Season Kicks Off, and Advertisers Rake in Results
Ads during NFL Week 1 games delivered 48 times more consumer engagement than the average primetime ad on broadcast and cable TV.
Related Resources
4 Things Every Marketer Should Know Ahead of 2024’s NFL Kickoff
EDO’s SVP, Head of Client Solutions Laura Grover breaks down four key trends for TV marketers as this year’s NFL season approaches.
NFL TV Outcomes Report 2023-2024 Season
To help advertisers better understand what's driving engagement for NFL investments, EDO analyzed every TV ad that ran during 2023-24 NFL programming.
NFL TV Advertising Delivers 36x More Engagement Than Primetime
The NFL continues to drive outcomes with five of top 15 most effective TV broadcasts of the year and strong cross-category ad engagement.
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