The results are in, and the first ever NBA In-Season Tournament was a massive success for the league, its network partners, and the many brands who got in on the action.
In the latest episode of “Who Won the Week?”, EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) dive deep into the data to break down the tournament’s big winners — including how New Balance maximized its ad impact with an assist from Jamal Murray and Kawhi Leonard.
Plus, our two experts give their takes on the latest news in the world of streaming sports measurement: Peacock’s new agreement with Nielsen to measure audiences for its NFL programming ahead of the first ever regular-season game to stream exclusively on the platform. Tune in to find out what this new deal means for the sports advertising landscape moving forward.
Time stamps:
0:15 - Inaugural NBA In-Season Tournament is a huge success
2:27 - New Balance ads outperform average tournament ad by 214%
4:19 - Nielsen and Peacock ink NFL measurement deal